Marketing Specialist

Job Summary:

A talented high-achiever, with a creative mind, who enjoys all aspects of marketing communications is the ideal candidate for the Marketing Specialist role at equivant. This person will report to the Director of Marketing and work in collaboration with the marketing team, sales team and other equivant employees with the goal of building positive equivant brand awareness, generating new leads and expanding back-to-base sales opportunities.
The successful candidate will support a full range of marketing functions including: digital marketing, website support, social media, communications, content creation, marketing campaigns, video and image creation/editing and more. The role is responsible for tradeshow and event exhibiting, including assisting in registration, travel coordination, and shipping/receiving materials. Additional marketing duties could be assigned as needed to support equivant goals. The position requires exceptional verbal and written communication skills as well as the ability to actively listen, to be assertive, and to learn and think on your feet. The role is based in Canton, OH in a hybrid work environment.

Job Description:

The Marketing Specialist will report to the Director of Marketing and work in collaboration with the sales team and other equivant employees with the goal of building positive equivant brand awareness, generating new leads and expanding back-to-base sales opportunities.

The successful candidate will support a full range of marketing functions including digital marketing, website support, social media, communications, content creation, marketing campaigns, video and image creation/editing and more. The role is responsible for tradeshow and event exhibiting, including assisting in registration, travel coordination, and shipping/receiving materials. Additional marketing duties could be assigned as needed to support equivant goals. The position requires exceptional verbal and written communication skills as well as the ability to actively listen, to be assertive, and to learn and think on your feet. The role is based in Canton, OH in a hybrid work environment.

Job Responsibilities:

• Manage in-person and virtual trade show registration, logistics, shipping, post-show reporting, and track all budget expenses.

• Support marketing automation and email campaigns through HubSpot.
• Support customer and prospect database focusing on deduplication, failure to sync errors, data integrity, and bounces, within HubSpot and SalesForce.
• Collaborate with Sales Team to deliver new lead opportunities to them through HubSpot and SalesForce.
• Support and update our website properties (WordPress), including landing pages, with content and incorporate support SEO techniques
• Support content creation and maintenance including blogs, articles, and social media content.
• Support tracking of marketing performance, including the creation of marketing reports.
• Collaborate with marketing agency, product team, and sales team members to deliver SME materials. Support content efforts through blogs, collateral, presentations, etc.
• Travel for customer/prospect meetings, trade shows and conferences as needed. 
• Additional marketing and administrative responsibilities as needed. 

Education, Experience and Skills/Abilities:

• A Bachelor’s degree in Marketing, Mass Communication, Public Relations, Journalism or any other relevant field
• Prior experience as a Marketing Communications Specialist, or similar role, preferred (1 to 3 years)
• Excellent verbal and written communication skills, with attention to detail.
• Experience with SEO principles and social media marketing.
• Proficient with Microsoft Office Suite or related software.
• Familiarity with content management (e.g. WordPress), marketing automation tools (Marketo/Pardot/HubSpot) and CRM (SalesForce).
• Familiarity with B2B advertising campaigns and account-based marketing (ABM) tactics a plus
• Strong verbal as well as written communication skills.
• Ability to work well independently and with a team.

Worker Type:

Regular

Number of Openings Available:

1