General Position Summary
We are seeking a talented and highly motivated Marketing Specialist to join our team. As a Marketing Specialist, you will play a crucial role in driving the success of our marketing initiatives, with a primary focus on trade shows and marketing events while also help build up demand generation mechanism among ASEAN regions. Your responsibilities will include coordinating and executing marketing campaigns specifically tailored to these events, collaborating with the sales and product management teams, and leveraging various channels to maximise brand value, customer engagement, and lead generation opportunities.
Key Responsibilities
1 Marketing Campaign Coordination: Collaborate with cross-functional teams to plan, execute, and monitor marketing campaigns. Coordinate the delivery of marketing materials and assets, ensuring timely and accurate execution to achieve campaign objectives.
2 Offline Events Management: Take a leads role in planning, coordinating and executing marketing activities for offline events, such as tradeshows, customer events and conferences.
3 Content Creation: Develop engaging content for various marketing materials and ensure that the content aligns with our brand voice and effectively communicates key messages.
4 Communication Channel Management: Manage communication channels, including company website, social media platforms, email marketing, and other relevant channels. Regularly update content, monitor engagement, and respond to inquiries to maintain a consistent and active online presence.
5 Demand gen implementation: Assist in developing and implementing demand gen initiatives, including funnel build-up/tracking, MQL/SQL conversion and leads nurturing plan. Maintain relationships with media contacts to generate positive coverage and increase brand visibility.
6 Performance Tracking and Reporting: Monitor and analyze the performance of communication initiatives, campaigns, and content engagement metrics. Prepare regular reports summarizing key findings, insights, and recommendations for optimization.
7 Collaboration and Teamwork: Collaborate effectively with internal teams, including marketing, sales, and product management, to ensure alignment of messaging and coordinated execution of marketing communication strategies.
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
- Bachelor’s Degree in Marketing or related field or with min.2-3 years’ proven experience in marketing communications.
- Excellent written and verbal communication skills, with a strong attention to detail.
- Familiarity with marketing tools, including tradeshows, website, email marketing tools, and social media management tools etc.
- Good English skills in verbal and written.
- Knowledge of mandarin communication and basic price control knowhow will be a plus.
- Proficiency in using analytics tools to track and report on marketing communication performance.
- Strong project management and organizational skills, with the ability to handle multiple priorities and deadlines.
- Creative mindset with the ability to think strategically and generate innovative ideas.
- Ability to work independently as well as collaboratively in a team environment.
- Willing to travel.
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.
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What We Do
All 29k+ associates at Regal Rexnord have a shared purpose: Create a better tomorrow by energy-efficiently converting power into motion. We are a leading, global manufacturer of airflow, motion control, power transmission, and power generation solutions used in commercial, industrial and residential settings. You may not know it, but Regal Rexnord impacts your life every day. Our products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyor systems that keep e-commerce flowing. Regal Rexnord is comprised of four operating segments: Motion Control Solutions, Climate Solutions, Commercial Systems and Industrial Systems. Regal Rexnord is headquartered in Milwaukee, Wisconsin and has manufacturing, sales, and service facilities worldwide. For more information, visit RegalRexnord.com.
