*Please share your CV in English*
Wati is a growing SaaS platform that provides end-to-end WhatsApp API solutions for SMBs and large enterprises. We aim to simplify business communication, helping businesses meet their customers where they are - WhatsApp.
Backed by global investors such as Sequoia, DST Global, and Tiger Global, we're Shopify's first investment in a startup in Asia.
Headquartered in Hong Kong and trusted by 12,000+ customers across 100+ countries. We're a rapidly expanding team filled with talented people from around the globe.
We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.
Reports to: General Manager, LATAM
We are seeking a dynamic and results-driven Marketing Specialist to support our marketing efforts in the LATAM region. This role will play a critical part in generating high-quality leads, managing digital and field marketing initiatives, and strengthening our brand presence through strategic campaigns and content.
Key Responsibilities- Lead Generation
- Develop and execute lead generation strategies to provide high-quality leads for the sales team.
- Collaborate with internal teams and external agencies to optimize campaigns for conversion.
- Digital Marketing
- Manage agency relationships to ensure effective placement of Google and Meta ads.
- Ensure accurate data tracking and channel attribution for all digital campaigns.
- SEO Strategy
- Work closely with the SEO agency to rank hero keywords at the top of search results.
- Create high-value content that drives organic growth and aligns with brand objectives.
- Field Marketing
- Plan and execute events with partners, focusing on driving engagement and building strong connections in the region.
- Coordinate logistics and manage resources for impactful event execution.
- Content Production
- Develop customer case studies to showcase successful implementations and strengthen credibility.
- Collaborate with cross-functional teams to gather relevant data and insights for content.
- Branding
- Assist in enhancing brand presence and awareness through targeted campaigns and regional branding initiatives.
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in marketing, ideally with exposure to digital and field marketing in the LATAM Region.
- Proficiency in managing digital campaigns and working with SEO and event management agencies.
- Strong understanding of data analytics and tracking tools for channel attribution.
- Excellent organizational, communication, and project management skills.
- Proficiency in English, Portuguese and Spanish is required.
- Opportunity to work with a leading SaaS company and make a significant impact on our growth in the LATAM region.
- Collaborative and innovative work environment.
- Professional development and career growth opportunities.
If you are passionate about driving growth and making a difference in the LATAM market, we would love to hear from you!
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What We Do
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 8,000+ businesses across 100+ countries to deliver personalized, real-time conversations at scale. With innovative AI solutions, we're transforming how companies communicate: Shared inboxes allow seamless collaboration Powerful automation boosts efficiency Broadcast messaging engages customers Intelligent chatbots provide instant support As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations
