Marketing Specialist

Why Ryan?

• Global Award-Winning Culture

• Flexible Work Environment

• Generous Paid Time Off

• World-Class Benefits and Compensation

• Rapid Growth Opportunities

• Company Sponsored Two-Way Transportation

• Exponential Career Growth

The Marketing Specialist will lead and support a variety of marketing objectives and processes, including webinars, email campaigns, brochures, newsletters, event coordination, copywriting/editing, promotional items, communications, press materials and various administrative duties including PO and invoice processing. The ideal candidate must be willing and able to take initiative, and always anticipate the needs of management and internal clients.

Duties and Responsibilities, as they align to Ryan’s Key Results

People:

• Create a positive team member experience.

Client:

• Supports Ryan’s webinar channel, working with internal clients and managers to develop and launch the program and supporting promotion.

• Ability to respond to requests quickly and effectively from internal clients.

Value:

Inbound Lead Qualification (50%)

The main directive of the role is to support the inbound lead qualification and pass of qualified leads to the sales team while supporting other lead generation strategies and activities. The Marketing Specialist will:

• Connect with leads for one-on-one company profiling, primarily over email and web chat. New leads will come from:

• Online web forms

• Website chat

• Social media

• Referrals from strategic partners and clients

• Live events and webinars

• Lead / Opportunity pass-off to BDs – email, SQL matrix, and notes

• Set up meetings with clients to complete the initial sales prequalification

• Manage web contact forms and other various forms identified above

• Maintain up-to-date knowledge of a selection of new and existing funding programs

Outbound Lead Qualification (30%)

Our practice leverages enterprise-level marketing automation systems, alongside proven lead generation tactics to create a constant funnel of new leads interested in government funding. Through these technologies and tools, we can leverage outbound lead generation strategies to expand our reach and help even more Canadian businesses tap into government funding opportunities. The Marketing Specialist will:

• Research and create a prospect list for new programs and campaigns

• Support nurture campaigns for abandoned leads

• Utilize sales and marketing analytics software to track sequences, their progress, and their impact towards the business’ top-line

• Prequalify the prospects and pass off the sales-qualified leads to the BD team

• In collaboration with Sales, support reengagement sales strategies and initiatives

• Set up meetings with clients as part of the re-engagement campaigns and activities

• Support the research and identification of new funding opportunities for existing clients

• Lead / Opportunity pass-off to BDs

Sales and Marketing Admin Support (20%)

Support sales and go-to-market strategies by collaborating with the Sales and Marketing team and the Program Development team to identify new opportunities to engage and convert leads. This includes research on various programs and providing support on the client services administration process. The Marketing Specialist will:

• Test processes and lead generation tactics to continuously evolve, optimize, and improve our approach to cater to leads’ changing needs and interests

• Work to identify, experiment, and give feedback on new approaches for lead generation

• Provide backup support to other administrative tasks such as research on new programs, creating email templates for campaigns, entering new contacts and leads from webinars and other events into salesforce and HubSpot

Job Description

• Excellent written and oral communication skills.

• Assists with various marketing administrative needs.

• Performs other duties as assigned.

Education and Experience:

Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university with a concentration in Marketing required (MBA preferred), and four to six years of related work experience required.

Computer Skills:

To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Access, Excel, Outlook, PowerPoint, and Internet navigation and research.

Certificates and Licenses:

A valid driver’s license is required.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Work Environment:

• Standard indoor working environment.

• Occasional long periods of sitting while working at a computer.

• Position requires regular interaction with employees at all levels of the Firm; and interface with clients and external vendors as necessary.

• Independent travel requirement: 0 to 10%.

• 40+ hour standard workweek requirement.