Marketing Specialist
What is your Purpose?
As the Marketing Specialist, you will build and drive ROI through our multi-channel marketing and sales initiatives. You will work closely with our CEO to create momentum by identifying opportunities to promote Culture Works products, services, community, and team. The Marketing Specialist will optimize technology and data, implement marketing techniques internally and externally, and seamlessly guide prospective clients through our sales cycle. You will assist in the production and revamp of materials for digital and special in-person event promotions, nurture sales leads, and drive campaign investment results.
You must be curious, self-motivated, organized, and resourceful while collaborating to identify targets who are people-driven and culture-focused. By leveraging the expertise and deliverables of our client team, you will foster relationships with prospective clients and contribute to effectively closing sales opportunities.
What will you impact?
As the Marketing Specialist, you have the unique opportunity to influence our company's success by crafting compelling campaigns that drive brand awareness, generate leads, and ultimately fuel business growth. Your expertise in reaching target clients and delivering impactful messaging is essential to achieving our strategic goals. As the Marketing Specialist, you will create reports regarding sales results, assist in customer service functions, and provide administrative support.
Experience & Requirements
- 3-5 years experience in sales, marketing, or executive-level assistance required
- Experience using Canva, HubSpot (certification highly preferred), and MS Office Suite required
- Tech & System-savviness a MUST
- Proven experience utilizing and optimizing CRM systems to their full potential
- Demonstrated success in managing high-volume tasks, systems, events, or initiatives
- Background in professional services, HCM, or HR industries preferred
- Strong customer-centric business acumen
- Ability to travel 10-20% of the time
Success Factors & Indicators
- Generate sales and marketing reports highlighting KPIs and goal accountability
- Increase sales conversion rates
- Increase marketing ROI
- Focused on goals and excited to turn targets into results
- Organized, detailed, and prepared: taking pride in staying a step ahead of your team
- Driven by curiosity and humbleness to learn about target companies, their people, and business owners
- Energized by people, conversation, and connecting the right people to the right product
- Possesses a growth mindset and acts as an adaptable partner willing to collaborate in marketing and sales initiatives
- Strong interpersonal and communication skills while able to adapt communication style to suit the audience
- Serve as a strategy and creative thought partner to CEO
- Eager to learn, absorb, and integrate into workflows and processes that collectively convert leads through a customized yet humanized sales process
Company Culture & Values
- We know our culture is an evolution and we are committed to building a killer one, one team member at a time
- We believe in our purpose and live by our values, check em' out
- We operate in a transparent partnership culture with a real-time feedback approach environment
- We foster a growth mindset community with continuous personal and professional L&D
- We are passionate about our client's purpose, people, and processes
Total Rewards & Perks
- Compensation base of $65,000 to $75,000 depending on KSAs
- Robust vacation and sick paid time off plans
- Hybrid working model with flexible hours and schedule options
- Monthly WFH stipends
- 11 paid holidays (including your birthday or work anniversary)
- Team and individual bonus program
- Employee referral program
- Health, dental & vision insurance
- $10K employer paid life insurance
- 401k
- Voluntary pet, chiropractic and acupuncture
- Team environment and collaboration
- Weekly Team meetings, Jam Sessions, and Friday Feels
- Monthly/Quarterly Culture Team Building Events
- Career pathing and education reimbursement
- Endless and ongoing personal and professional training, learning & development
- Oh yeah…manageable workload and capacity!
Top Skills
What We Do
FAQ’S ABOUT OUR SERVICES & INTEGRATION
Can I give all of my HR work to your team?
We’re not an outsourced HR model. We are more of a fractional service partner. We require a stakeholder and an owner to commit to the partnership and engagement. Our average engagement with a client lasts 3-5 years. Once we understand the company’s lifecycle and their purpose, we tend to move through Culture, Talent and HR initiatives with them.
How do you charge?
We’re not a staffing company. We sell service not time. We measure our time internally as we rely on capacity and workforce planning to ensure quality engagements and projected growth goals. We have been in this industry a while and understand we need to assess, build and then team.
If you’re hands-on, is there anything you won’t do?
We don’t do any benefits administration and no payroll processing. We will help with reconciliation, open enrollment events, coordination, etc...
Will you get involved and partner with our HR service providers like payroll, staffing/recruiting, insurance, benefits brokers, etc?
Of course! We often act as an intermediary or driver of project initiatives. We partner with the providers to help drive results and offer support to the HR stakeholder.
Are you ready to take the next step to operationalize culture in your organization? Reach out to us today at: [email protected]
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