Marketing Specialist

Company Description

Publift is a dynamic Adtech company dedicated to empowering online publishers and websites to maximize their revenue from display ads. We are passionate about driving publisher growth and have an amazing team committed to this mission.

Our innovative product boasts an impressive track record, delivering a remarkable 55% increase in revenue for publishers on average. This transformative impact can be especially profound for small businesses, a fact we take pride in.

Fuelled by recent enhancements in our sales capacity and product development efforts, Publift has experienced a rapid increase in growth. Currently achieving 60% year-over-year growth. At Publift, we thrive in a lively, fast-paced environment characterized by a flat organizational structure. Join us as we embark on this exciting journey of growth and innovation at Publift.

Job Description

What you'll do

The salary for this position is between $73,000 - $83,000 including superannuation. 

• Assist the Marketing Executive and Head of Marketing in developing and implementing marketing plans to meet sales objectives.
• Drive awareness of Publift’s products and services through multi-channel campaigns, including social media, website content, advertising, events, sponsorships, and podcasts.
• Coordinate the creation and management of content for website and social media growth, working closely with the SEO team to boost organic traffic.
• Lead the production of video marketing content, from script development to full execution, ensuring alignment with brand goals.
• Conduct and analyse market research to identify consumer trends and opportunities, helping to shape future marketing efforts for new and existing products and services.
• Design and implement email marketing strategies to generate and nurture leads, as well as foster customer retention.
• Oversee brand consistency across all touchpoints, maintaining Publift’s brand identity through messaging and visual assets.
• Enhance conversion rates by optimising the quality and volume of leads generated via the website, and by creating marketing collateral such as presentations, one-pagers, case studies, and customer testimonials to support the sales team.

Qualifications

What we're looking for

• A bachelor's degree in a related field.
• 1-2 years of experience working in digital marketing
• Creative thinking and a passion for staying up-to-date with industry trends.
• A proactive, can-do attitude with a strong work ethic
• Broad understanding of the online advertising ecosystem or eagerness to learn.
• Excellent organizational and time management skills
• Track record in identifying key targets and consumers
• Proficiency in graphic design tools like Adobe suite or Canva.

Additional Information

A few other things we want to let you know about...

• Publift is an equal opportunity employer who prides themselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you’ll need some adjustments to be at your best, let us know how we can provide you with additional support.
• We believe work satisfaction comes from two things: working in an unbelievably great team and solving customer problems that matter.
• Our flat organisation structure allows us to be nimble and innovative to drive both customer and personal growth.
• We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time. We are open to this conversation during our recruitment process if you want to know more just ask!
• We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

Successful candidates joining Publift are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.

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