Marketing Specialist

Posted 2 Days Ago
Be an Early Applicant
San Diego, CA
70K-80K Annually
3-5 Years Experience
Fintech
The Role
The Segment Marketing Specialist at Axos Bank will drive the execution of marketing strategies for the Commercial Banking teams, overseeing campaigns, collaborating with stakeholders, and analyzing market trends to measure the effectiveness of marketing initiatives.
Summary Generated by Built In

Axos Bank

Target Range:

$70,000.00/Yr. - $80,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank’s Commercial Division seeks a Segment Marketing Specialist to accelerate sales enablement efforts that drive success for our Commercial Banking teams.
As the Segment Marketing Specialist, you will support the execution of targeted marketing strategies and plans that advance our business objectives. Reporting to the Segment Strategy Manager, this collaborative role works closely with business stakeholders, marketing partners, and cross-functional teams. You’ll ensure effective day-to-day marketing execution for the Axos Commercial Deposit business, including timely delivery and quality of marketing materials and campaigns, as well as performance tracking.

Responsibilities:

  • Overseeing campaigns and fulfilling requests from business partners to ensure seamless project execution.

  • Collaborating with key stakeholders to align marketing initiatives with business strategy.

  • Coordinating the development of marketing materials, managing campaigns, and tracking performance metrics with support from the marketing shared services team.

  • Developing and managing relationships with external vendors and partners.

  • Analyzing market trends and client insights to shape and refine strategies, including lead generation and nurturing programs.

  • Measuring and reporting on the effectiveness of marketing campaigns and making data-driven improvements.

  • Reviewing deliverables from the shared services group to ensure accuracy, brand alignment, and compliance with messaging standards.

  • Researching and implementing best practices in lead generation, SEO, and campaign performance.

  • Evaluating processes to enhance marketing quality and streamline operations.

  • Gathering and analyzing data on market trends and campaign performance, producing comprehensive reports.

  • Serving as the marketing advocate within the business segment and representing the segment’s interests in marketing.

  • Coordinating content, messaging, design, and tracking across various channels, including paid media, email, social, SEO, print, and more.

  • Leading ad hoc projects and providing additional business or marketing support as needed.

Requirements:

  • Bachelor’s degree required

  • 3+ years of marketing experience required

  • Strong project management skills

  • Excellent communication and interpersonal skills, with the ability to interact with business executives

  • Demonstrated self-starter with the ability to manage multiple projects and complex processes

  • Highly organized, analytical, and detail-oriented with the ability to prioritize work demands and adapt to frequently changing priorities and deadlines

  • Experience with CRM and marketing automation tools, such as Salesforce Marketing Cloud and Interaction Studio

  • Experience with Adobe Workfront a plus

  • Experience in developing and deploying account-based marketing strategies

  • Proficiency in Microsoft Office (Excel, Word, Outlook, PowerPoint, Visio)

Axos Employee Benefits May Include:

  • Medical, Dental, Vision, and Life Insurance

  • Paid Sick Leave, 3 weeks’ Vacation, and Holidays (about 11 a year)

  • HSA or FSA account and other voluntary benefits

  • 401(k) Retirement Saving Plan with Employer Match Program and 529 Savings Plan

  • Employee Mortgage Loan Program and free access to an Axos Bank Account with Self-Directed Trading

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Top Skills

Adobe Workfront
MS Office
Salesforce
The Company
HQ: San Diego, CA
1,001 Employees
On-site Workplace
Year Founded: 2000

What We Do

Axos is a technology-driven financial services company providing a diverse and ever-growing range of innovative products and services for personal, business and institutional clients nationwide.
Powered by exceptional team members, a clearly defined set of values and a culture that is both meritocratic and self-governing, we are transforming banking as we know it.

Our mission is summed up in two words: Banking Evolved.
Banking Evolved means providing products and services that are technologically superior to our competitors and that offer our customers an unbeatable value proposition.
Banking Evolved means continuously innovating and excelling in the following areas:
• The incubation, creation and deployment of new businesses and tools that best serve our customers;
• The evolution, optimization, delivery, distribution and marketing of our products;
• The harnessing of data and technology to manage our business most effectively and efficiently; and
• The development and engagement of our team members.

To be part of the Axos team is to live our values as your own, to work with a strong sense of individual purpose and to embody a commitment to the shared success of our business.
As a meritocracy, we believe that success is earned. We reward individuals on the basis of their achievements.
As a self-governing organization, we derive strength from the internal resourcefulness of each individual. We emphasize independence, goal-setting and personal accountability.

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