It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Position: Marketing Specialist
Reporting to: Senior Marketing Manager
Location: Remote (Must live in U.S., Eastern or Central Time Zone)
Date: September 2024
Position Overview
We’re looking for a confident Marketing Specialist to join our fast-paced marketing team. Reporting to the Sr. Marketing Communications Manager, this position will play a pivotal role in developing and driving omnichannel marketing initiatives for Trojan Battery’s growing lithium-ion business.
This person will work closely with the Channel Marketing Manager and digital marketing team to execute the eBusiness/eCommerce marketing strategy. You will collaborate with external agencies and cross-functional teams to create impactful marketing programs that increase Trojan Lithium brand awareness and lead generation.
A successful candidate has excellent communication skills, works well in a team environment and independently, has a good eye for graphic design (guiding our designers), a modern approach to digital marketing promotions, and above-average copywriting skills.
Responsibilities
- Develop and execute Trojan’s B2B eCommerce website content, digital marketing promotions, and new dealer acquisition initiatives
- Collaborate with the marketing, product management, and sales teams to develop and monitor strategic marketing initiatives
- Develop, implement, and track omnichannel marketing programs such as paid media, email, social media, content marketing, PR, and events
- Collaborate with the digital team on SEO, PPC, advertising, and promotions strategies to drive sales
- Write, proofread, and edit creative and technical content across different mediums
- Analyze and report on the performance and optimization efforts of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Work with external agencies and vendors to execute marketing programs
- Assist in offsite photo and video shoots
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- 3-5 years of hands-on experience in a marketing role
- 2+ years of campaign management experience
- Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, CRM systems, content management systems, project management, and digital asset management (DAM) platforms; Shopify experience highly desirable
- Skilled in writing and editing content with an attention to detail
- Strong understanding of today’s digital marketing strategies and tactics including paid media and SEO
- Excellent analytical skills and ability to derive insights from data
- Effective communication and collaboration skills
- Manufacturing and channel marketing experience highly desirable
- Ability to travel as necessary (up to 20%)
Salary Range: $70k-$80k*
*Our salary ranges are determined by role, level, and location
#LI-REMOTE
if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
Founded in 1906, C&D is a leading producer of stationary battery, having well-known market awareness, world class automation lines, state-of-art design and process, market proven quality, and premium service system.
Founded in 1925, Trojan has grown to be one of the world's leading suppliers of deep cycle batteries with nearly 100 years of experience in the battery industry.
In January 2019, C&D acquired Trojan and merged into a single company that will accelerate Trojan's growth through C&D's global reach and strong technology capabilities. Together, C&D and Trojan will create a global leader in energy storage and power supply.
With 8 factories and 2 R&D centers around the world, the combined company is able to provide the best service for every customer.
The company mainly produces industrial standby batteries and deep cycle batteries, which will meet the different needs of data centers, communications, energy storage and golf carts, aerial work platforms, electric vehicles, floor washers and other applications.
