Marketing Specialist

Posted 23 Hours Ago
Be an Early Applicant
Boston, MA
Senior level
Consulting • Design
The Role
The Marketing Specialist at Gensler is responsible for creating proposals, presentations, and marketing materials to support business development. The role involves collaboration with principals and senior team members, managing multiple marketing projects, and maintaining marketing collateral. Candidates should have strong graphic design skills and the ability to work in a fast-paced environment.
Summary Generated by Built In

Gensler’s Boston office is seeking a creative, motivated, and highly collaborative professional to join our team as a Marketing Specialist. An essential contributor to our business development efforts, Marketing Specialists collaborate with office leadership, senior staff, and marketing and communications peers to write, design, and produce proposals, presentations, and other materials that help the firm win work. Reflecting Gensler Boston’s depth of expertise, Marketing Specialists support a range of practice areas—work, strategy, education, sciences, residential, building transformation and adaptive reuse, brand design, climate action and sustainability, and more.

Your Role

Marketing Specialists are the key producers of materials that support Gensler’s business development efforts. They partner with office leadership, senior staff, and marketing and communications peers to write, design, and produce proposals, presentations, and other collateral / thought leadership used to help the firm win work. Specialists also support the positioning activities of the marketing and communications team, including strategy, storytelling, writing project case stories, graphic design of collateral, photography coordination, speaking engagement presentations, and knowledge management. Strategic communicators, sharp graphic designers, and proactive problem solvers will thrive at Gensler and find a dynamic environment that champions thoughtful work and professional growth.

What You Will Do

  • Work with principals, senior staff, and other marketing team members to design, write, and produce proposals, presentations, and other thought leadership collateral in alignment with Gensler’s brand standards

  • Participate and lead pursuit strategy and planning alongside project teams

  • Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities

  • Perform multiple marketing efforts against deadlines

  • Learn, understand, and promote Gensler’s portfolio of work, practice areas, and capabilities

  • Maintain marketing collateral, resources, and information systems

  • Work closely with other marketing team members to complete special projects and elevate the quality of our efforts

Your Qualifications

  • 5+ years of professional experience in a marketing position with a design or professional services firm, preferably in the AEC industry

  • Bachelor's degree in Communications, Journalism, Business, Marketing, Liberal Arts, Graphic Design, Architecture, or Interior Design.

  • Excellent written and verbal communication skills, and strong attention to detail

  • Creative and impactful graphic design skills, including creating effective presentations and marketing collateral

  • Strong organizational skills to coordinate and manage multiple projects and deadlines

  • Self-motivator with strong intra-personal skills, and a great collaborator

  • Ability to work with diverse project teams and in a fast-paced work environment

  • Experience guiding teams through complicated pursuit processes

  • Mastery of InDesign is a must

  • Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required

  • Proficiency in Photoshop / Illustrator, Google Slides, Keynote, and Miro is a plus

  • Please submit a cover letter, resume, and portfolio. The cover letter should address the key characteristics highlighted in the position description and should communicate the reasons why your skillset and background are ideal for this role.

Life at Gensler

At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design charettes to “Well-being Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.

Top Skills

Illustrator
Indesign
MS Office
Photoshop
The Company
HQ: San Francisco, CA
7,309 Employees
On-site Workplace
Year Founded: 1965

What We Do

Gensler is a global architecture, design, and planning firm with 53 locations and more than 6,000+ professionals networked across the Americas, Europe, Greater China, Asia Pacific, and the Middle East. Founded in 1965, the firm works globally with more than 4,000 clients across more than 33 practice areas spanning the work, lifestyle, community, and health sectors.

Everything we do is guided by our mission: To create a better world through the power of design.

We believe the power of design can spark positive change and create a future that promotes equity, resilience, and wellbeing for everyone.

Gensler was named one of Glassdoor’s Best Places to Work in 2020, 2019, 2017 and 2016, and our award-winning culture has been recognized by Fast Company as one of the 100 Best Workplaces for Innovators in 2021. Our people-first philosophy is centered on the core ideas of diversity empowerment, impact, community, respect, and growth. You can learn more about our commitment to creating an inclusive and diverse workplace at https://www.gensler.com/careers#diversity.

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