Cro Metrics is in search of a Marketing Specialist committed to elevating brand awareness and engagement through ABM campaigns and compelling content. This role is designed for a marketing professional to contribute to multifaceted campaigns across various channels. If you’re passionate about leveraging insights to drive B2B success, we’d love to connect with you!
What You’ll Do
As the Marketing Specialist, you will develop and produce high-quality content aimed at increasing brand awareness, fostering audience engagement, and generating leads with a focus on three key areas:
- 50% content writing - Both long and short form across channels.
- 25% campaign execution and management - Own and execute lifecycle and social campaigns for our growth marketing agency.
- 25% BD support - Maintain and evolve HubSpot and other BD and CRM engagements and supporting tools.
This role will work collaboratively with the marketing team to support the Director of Marketing in developing and executing various marketing initiatives. Responsibilities will span multiple channels, including advertising, social media, email marketing, content creation, webinars, sales enablement, and events.
Key Aspects of How You’ll Work
Partnership and Collaboration You’ll work with SMEs to support go-to-market initiatives, including but not limited to:
- Content creation of lead magnets, webinars, and various co-marketing materials
- Collaborate with the SMEs and Senior Leadership Team to plan, write and implement thought leadership content that drives traffic, engagement, and lead generation.
- Design and produce, with assistance from the design team, compelling visual graphics for use across digital and print platforms, including social media, websites, email campaigns, marketing collateral.
- Collaborate with the Director of Marketing and Senior-Led Selling Team to develop concepts and strategies for campaigns.
Personal Ownership
- Content: Develop and manage content calendars, produce marketing materials, social posts, email campaigns, and case studies.
- LinkedIn Management: Oversee content creation, scheduling, and community engagement.
- Email Campaigns: Design audience segments and personalized messaging for engagement.
- Performance Monitoring: Track and analyze campaign metrics for optimization.
- Asset Management: Maintain a library of visual assets for branding consistency.
- Professional Growth: If you are excited about growth, you will have access to experiences and resources.
What You’ll Need
- 3+ years of B2B marketing experience.
- Top-tier digital content writing skills both long and short form
- Proven experience creating digital content on various marketing platforms.
- Driven by the details but know how to balance good and great based on urgency.
- Ability to analyze data, tell clear and compelling stories in a concise and influential manner
- Experience with Hubspot, Figma, and Wordpress is preferred.
- A passion for building relationships and cross-functional teamwork.
Company Benefits
- 401(k) with 100% match up to first 4%
- Vision, dental, HRA, HSA, FSA and other support benefits
- Medical employee coverage at 90% or greater for most plans
- 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement
- 9 days of company paid holidays
- Gender-neutral parental leave
- Work Perks - covers extras for healthcare, wellness and your pet
- Customized career plan in your first 90 days
- Laptop and gear of your choice
- Fully remote working environment
- Welcome packages and endless surprises
- Annual Company Retreat and periodic meetups
Compensation: $65-$75k + benefits.
At Cro Metrics, our goal is to create a remote environment which celebrates the differences that make us, us. We strive to create an inclusive and equitable space, but we realize we don’t always get it right. We’re continually working together to create mutual respect and opportunities to learn from one another and we encourage people of color, women, individuals with disabilities and LGBTQIA+ individuals to apply.We’re looking for team members located in the U.S. regardless of race, ethnicity, age, national origin, marital status, parental status, veteran status, citizenship status, gender, gender-identity/expression, sexual orientation, disability, genetic information and any other protected or unprotected class we may have missed. (BONUS: Did we miss anyone? Let us know and we’ll add it here.)
Top Skills
What We Do
Cro Metrics drives revenue growth through strategic, data-driven experimentation. We optimize your website, paid media and lifecycle campaigns for conversion, boosting key metrics such as revenue and engagement, while you learn more about your customers.
We help you develop your growth strategy.
We are an experienced team of strategists, growth experts, marketers, product managers, user-experience designers and engineers. We take the time to truly understand your customer’s needs and come up with the best strategy for testing.
We implement, analyze and rapidly iterate.
We can design, build, and run experiments end-to-end for you or can work alongside your existing teams. Through rigorous, high-velocity testing, we draw insights from the data to iterate rapidly and often.
We help you grow customers and revenue.
Our clients accelerate their growth by increasing conversions, earning greater profits and maximizing marketing spend while learning to build a culture of experimentation.
