Position Overview
AccuLynx is looking for a Marketing Specialist to join our growing team. In this role, you will play a key role in supporting the end-to-end execution of campaigns and initiatives that build awareness, generate leads and drive sales.
You will work with the Marketing team to develop, deliver, monitor, and report on marketing activities, contributing to a wide range of functions, including but not limited to communications, advertising, digital marketing, events, and social media.
The Marketing Specialist must be an organized multitasker able to handle many different projects at once and meet tight deadlines. This is a hybrid position based in our downtown Chicago office.
What You Will Do:
- Develop creative marketing content across all our channels that educates customers and prospects on the value of our software, including: Pitching ideas, Ad and email campaigns, website, landing pages, case studies, infographics, eBooks, weekly blogs, press releases, presentations, webinars, video scripts, social media posts, and marketing/sales collateral, etc.
- Strategize topics for monthly webinars and blogs including: Creating marketing plans, writing the content, building presentations, coordinating speakers and reporting on results
- Support the planning, execution, and measurement of other marketing initiatives
- Analyze campaign performance and prepare reports
- Stay on top of industry trends and customer pain points to inform editorial calendar, conducting research for campaigns, competitive analysis, market trends, customer behavior, content creation and content library-building
- Continually seek and research new ways to reach customers
- Be eager to learn and take on new responsibilities
- Other tasks as assigned
Your Qualifications:
- At least 3 years of marketing or communications experience; B2B SaaS industry experience a plus
- Familiarity with marketing automation or email software; experience with HubSpot, and Salesforce a plus
- Basic understanding of SEO or a willingness to learn; experience with Google Analytics, SEMRush a plus
- Independent working style
- Strong project management skills; ability to set priorities, meet deadlines, and communicate clearly with multiple stakeholders
- Excellent business writing, communication, and presentation skills
- High attention to detail with exceptional grammar/spelling
- Bachelor's degree in Marketing, Communications, Advertising, Journalism, English or related field
What We Do
AccuLynx is the roofing industry’s first cloud-based software application designed to help contractors manage and grow their business. It’s packed with powerful features and easy-to-use tools that help streamline a roofing company’s processes, grow their profits and provide superior customer service.
With AccuLynx, roofing contractors can manage every aspect of their business from a single application. For more information, please visit www.accuLynx.com.
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