Marketing Specialist

Want to combine your love for pets with your passion for marketing and innovation? Covetrus’ Integrated Consumer Marketing team is looking for a talented and inspired marketer to support consumer engagement and drive revenue across Covetrus’ online pharmacy business and client engagement platform, GreatPetCare. 

The Integrated Marketing Specialist will support the management and implementation of our consumer-first omnichannel marketing strategy. They will develop and execute marketing plans to drive business through new programs that meet business needs and impact multiple lines of business. This role works cross-functionally with Creative, E-commerce, Email, Analytics, Product, Tech, and B2B teams to build out holistic marketing campaigns in support of core initiatives and KPIs. 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• This role will function as a collaborative member of the Integrated Consumer Marketing team to assist with building new initiatives from the ground up and optimize current marketing campaigns by understanding business goals, market trends, consumer behavior and the company’s strategic direction
• Support CRM efforts to leverage segmentation to create personalized cross-promotional marketing opportunities that move users through the marketing funnel while providing value along the way
• Maintain tracking systems, planning calendars, and reporting for marketing activities
• Assist with interpretation of customers’ behavior and collaborate on creative ways to increase revenue
• Ability to evaluate data and translate into business insights to inform strategy across key company initiatives
• Understand the rapidly changing digital landscape and propose testing plans to ensure we are keeping up with innovations in the industry
• Collaborate across teams to analyze marketing campaign performance and make data-driven recommendations to grow audiences and revenue across all platforms.

QUALIFICATIONS:

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in marketing, business, communications or related field required
• 3-5 years of work experience in a marketing role
• Experience growing revenues and measuring impact metrics required
• Experience driving engagement with owned audiences. Email marketing experience a plus. 
• Strong digital copywriting skills
• Excellent organizational, communication, presentation and analytical skills
• Ability to translate objectives and campaign goals across a B2B and B2C business structure
• Experience with analytics systems (Google Analytics, Tableau and Excel), data visualization familiarity strongly preferred
• Demonstrated understanding of marketing KPIs (CTR, ROI, CVR) preferred 
• Highly organized with excellent time management skills 
• Self-motivated; able to work independently or within a group setting on multiple projects simultaneously with attention to detail and accuracy, thrive in a fast-paced environment and adapt quickly to change

COMPETENCIES (SKILLS AND ABILITIES)

• Business Acumen
• Understands and can optimize campaigns against core KPIs and business results for eCommerce, veterinary practice engagement metrics like account profile creation, appointments and in clinic purchases, and content marketing.
• You take ownership, are an inventive problem solver, leveraging diverse and unexpected points of view to drive business outcomes, and you have a high level of accountability
• You can motivate a cross-functional team that may not report to you and drive toward goals.
• You are entrepreneurial. You understand the big picture, but also dig into the details. You have the ability to measure risk and reward and choose paths that make the biggest impact.

· Support Strategic Development & Execution of Omni-Channel Campaigns

• You will collaboratively develop growth opportunities, manage campaign tactics across projects, and track performance data that aids in effectively enhancing our consumer experience. 
  • You can build the go-to-market approach to ensure seamless customer experiences while driving business results and building brand awareness.
  • You understand how to develop segmented/personalized campaigns that will lead to higher engagement and conversion rates against different customer lifecycles leveraging CRM channels and dynamic personalization
  • Support end to end email creation, including briefing, creative, setup, testing, deployment, QA, trouble-shooting, and reporting
  • Ability to assess industry trends, competitor actions, and technological advances. Evaluate emerging technologies and provide perspective for adoption where appropriate

· Share Reporting & Analytics

• Analyze and evaluate the performance of marketing campaigns across multiple channels (e.g., website, email, app) to identify trends, opportunities, and areas for improvement
• Develop and maintain KPIs, dashboards and reports to monitor campaign performance and provide insights to cross-functional teams
• Utilize various analytics tools to collect, analyze, and interpret data and provide actionable insights

Salary may vary depending on factors such as confirmed job-related skills, experience, and location.

However, the pay range for this position is as follows.

$46,400.00 - $77,300.00

We offer the following benefits for you to take advantage of while you are here provided you meet the eligibility requirements under each governing program:

• 401k savings & company match

• Paid time off

• Paid holidays

• Maternity leave

• Parental leave

• Military leave

• Other leaves of absence

• Health, dental, and vision benefits

• Health savings accounts

• Flexible spending accounts

• Life & disability benefits​

• Identity theft protection

• Pet insurance

• Sales Positions are eligible for a Variable Incentive

• Certain positions may include eligibility for a short term incentive plan

Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.