The Marketing Specialist will support the firm’s events, campaigns, and digital marketing efforts while helping maintain marketing systems, content, collateral, and branded materials. The role partners with internal leaders, agencies, and vendors to support brand consistency, data accuracy, and timely performance reporting.
Responsibilities
- Support GTM’s external events from planning through execution, including national trade shows, regional and client events, and webinars. Assist with coordinating vendors, venues, materials, shipping, promotions, registration pages, and the firm’s event calendar.
- Support leadership speaking engagements and sponsorships, including logistics, presentation formatting, and scheduling on the firm’s event calendar.
- Build, test, and launch HubSpot email campaigns and landing pages while keeping lists, records, and campaign and event data accurate.
- Help maintain current inventories of sales and marketing collateral, including brochures, data sheets, and case studies, and keep employee bios and headshots complete and up to date firm-wide.
- Support day-to-day WordPress website updates, including service pages and event information, and assist with SEO efforts.
- Collaborate with the agency on content and social media by sharing ideas, coordinating subject matter experts, and reviewing deliverables for brand consistency.
- Track event budgets and help report on event, campaign, and website performance, documenting insights to guide future efforts.
- Maintain the awards and recognition submission calendar and support each submission from deadline tracking through follow-up.
- Support the company apparel store and GTM-branded merchandise inventory, coordinating with vendors on orders, stock levels, and fulfillment.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- 0–3 years of marketing experience; B2B or professional services experience is a plus
- Exposure to event planning and execution through internships, coursework, or prior roles; trade show experience is a plus
- Familiarity with marketing platforms, including automation and CRM systems (HubSpot preferred), content management systems (WordPress or similar), design tools (Canva or similar; Adobe Creative Cloud a plus), project management tools (Asana or similar), and web analytics tools (Google Analytics and Search Console a plus)
- Strong PowerPoint skills, including formatting and polishing professional presentations, plus proficiency in the broader Microsoft Office suite
- Excellent communication and proofreading skills
- Ability to manage competing priorities in a fast-paced, deadline-driven environment while staying accurate and detail-oriented
- Eagerness to learn and take ownership as the role grows
- Ability to travel up to 20%
Position Reports to: Director, Marketing
Position Supervises: None
About Global Tax Management (GTM)
Global Tax Management (GTM) is a professional services firm focused entirely on corporate tax. We partner with mid-size and large multinational, public, and Fortune 500 companies to build, run, and strengthen their tax functions.
GTM is 100% employee-owned (ESOP), so our people build their careers and real ownership in the firm at the same time. We’ve been recognized as a Best Place to Work and an INSIDE Public Accounting Top 100 Firm, and we’ve appeared on the Inc. 5000 list of the nation’s fastest-growing private companies. As an independent member of WTS Global, we also serve clients internationally.
Our marketing team is growing alongside the firm. You’ll help shape how GTM shows up across events, campaigns, and digital channels, working closely with firm leadership. This role is based in our Wayne, PA headquarters with a flexible hybrid schedule that supports work-life balance.
Skills Required
- Bachelor's degree in marketing, communications, or a related field
- 0-3 years of marketing experience
- Exposure to event planning and execution through internships, coursework, or prior roles
- Familiarity with marketing automation and CRM systems, preferably HubSpot
- Familiarity with content management systems such as WordPress
- Familiarity with design tools such as Canva; Adobe Creative Cloud is a plus
- Familiarity with project management tools such as Asana
- Familiarity with web analytics tools such as Google Analytics and Search Console
- Strong PowerPoint skills and proficiency in Microsoft Office
- Excellent communication and proofreading skills
- Ability to manage competing priorities in a fast-paced, deadline-driven environment while maintaining accuracy and attention to detail
- Ability and willingness to travel up to 20%
- B2B or professional services marketing experience
- Trade show experience
What We Do
GTM (Global Tax Management) is a leading corporate tax services firm that specializes in tax accounting, income tax compliance, international tax, transfer pricing, and tax automation. An award-winning, 100% employee-owned firm and independent member of WTS Global, GTM provides flexible, hands-on expertise to help multinational corporations of all sizes manage complex tax matters and deliver enduring value.
