Marketing Specialist

Position Summary:

The Marketing Specialist supports the VP of Sales in managing and executing the division’s marketing plan, contributing to strategies that drive sales, strengthen brand presence, and enhance customer engagement. This role blends administrative support, project coordination, event management, MLS management and creative oversight to ensure marketing initiatives are delivered efficiently, accurately, and in alignment with company goals. The position also supports real estate licensing administration and compliance activities, helping maintain accurate records, renewals, and adherence to applicable regulatory requirements.

Responsibilities:

Executive & Administrative Support

• Provide high-level administrative assistance to the VP of Marketing, including travel coordination, expense reports, correspondence, meeting scheduling, and presentation preparation.
• Prepare and maintain reports, spreadsheets, meeting notes, and project schedules.
• Assist with budgeting, purchase orders, contract preparation, and invoice processing.
• Support real estate licensing administration, including tracking license renewals, maintaining records, coordinating required documentation, and assisting with regulatory compliance activities.

Marketing Operations & Asset Management

• Maintain inventory of promotional items and coordinate reorders as needed.
• Manage community collateral materials, ensuring accuracy, brand consistency, and quality control.
• Manage and maintain MLS listings, ensuring accuracy of community information, pricing, photography, and marketing content.
• Coordinate MLS updates, listing changes, status updates, and compliance with applicable MLS requirements and deadlines.
• Oversee signage installation, model home merchandising support, and sales office setup activities.
• Manage the photography library, coordinate photo shoots, and archive marketing assets.

Event & Community Launch Coordination

• Lead and coordinate all aspects of community grand openings, including event logistics, creative collateral, invitations, email marketing, guest lists, and on-site management.
• Source and manage external vendors and consultants for event execution.
• Coordinate project timelines and meetings with internal teams and outside partners.

Digital & Creative Support

• Maintain and update division website content and respond to online inquiries.
• Assist with social media content creation, CRM updates (HubSpot), prospect lists, and sales collateral.
• Collaborate with the advertising agency to guide creative development, review proofs, and approve advertising materials.
• Coordinate media schedules and monitor advertising effectiveness.

Cross-Functional Collaboration

• Provide weekly marketing updates to the VP of Marketing and Sales team.
• Support marketing campaigns, initiatives, and special projects as needed.
• Respond to corporate requests for sales information and coordinate materials for the Sales team.

Key Qualifications:

• Bachelor’s degree required.
• 3+ years of professional marketing experience, ideally in real estate, development, or a related industry.
• Demonstrated ability to support and execute marketing plans and initiatives.
• Highly organized, results-oriented, and creative, with strong project management capabilities.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word).
• Experience with graphic design tools (Photoshop, InDesign) preferred.
• Strong communication, collaboration, and public relations skills.

Base Salary:

The expected base salary for this position is between $72,000 to $82,000 per year, depending on experience and skillset. Base salary is paid bi-weekly.

Benefits:

In addition to competitive health insurance coverage for team members and their dependents, Risewell Homes also provides comprehensive benefits such as generous paid time off policies, like vacation, holidays, sick leave, jury duty, and bereavement; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with employer matching; and a wellness incentive program to help team members thrive both personally and professionally.

Physical Requirements:

This is primarily a sedentary position. Requires the ability to hear, type and talk. Finger dexterity is required to operate a computer keyboard. The primary work location is a corporate office with low to moderate noise levels. Appropriate business apparel and professional appearance are expected.

The physical demands and work environment characteristics described are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Supervisory Responsibilities:

This position does not supervise other employees.

Travel Requirements:

A valid driver’s license and active vehicle insurance is required at all times.

FLSA Classification: Exempt

Disclaimer:
Risewell Homes is an equal opportunity employer. Candidates must be authorized to work in the United States. The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this role. Management retains the discretion to add, modify, or remove job duties at any time.