Marketing Specialist

Posted 5 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
60K-65K
Mid level
Automotive • Financial Services
The Role
Supports the company’s marketing, branding, and communications initiatives through social media management, content creation, branded materials, website updates, newsletters, events, and sales support. Coordinates vendors and promotional materials, maintains brand consistency and marketing assets, tracks basic performance metrics, conducts market research, and manages multiple projects and deadlines across departments.
Summary Generated by Built In

Description

Company Overview

Axle Funding is an independent automotive floorplan company headquartered in Dallas, Texas, with a presence in markets nationwide. We partner with independent dealers to help them grow through reliable inventory financing, strong local relationships, and hands-on market support. 

The Role

The Marketing Specialist is responsible for supporting Axle Funding’s marketing, branding, and communication efforts across the organization. This is a hands-on role that will create content, manage social media, develop marketing materials, support sales initiatives, and coordinate company events and promotional needs. This position will work closely with leadership, Sales, Operations, and other departments to ensure our brand and messaging remain consistent, professional, and aligned with the business. 

What You’ll Do

  • Manage day-to-day social media activity, including developing, scheduling, and publishing content.
  • Create content highlighting company milestones, employees, events, market growth, and industry involvement.
  • Develop and update marketing materials including flyers, presentations, one-pagers, brochures, and other branded collateral.
  • Support Sales Executives and Account Managers with market-specific and customer-facing marketing materials.
  • Assist with company website updates and help ensure content remains current and consistent.
  • Draft and edit internal and external marketing communications.
  • Support company newsletters, announcements, and other recurring communications.
  • Maintain brand consistency across marketing materials, digital platforms, and company communications.
  • Coordinate promotional items, company apparel, signage, printing, and other branded materials.
  • Support conferences, trade shows, auctions, company events, and other industry activities.
  • Coordinate with outside vendors on printing, promotional products, creative projects, and event materials.
  • Maintain marketing calendars, project timelines, and an organized library of company marketing assets.
  • Track basic social media and marketing performance and identify opportunities to improve engagement.
  • Assist with market research, competitor monitoring, and other marketing initiatives as needed.
  • Manage multiple projects and requests while meeting established deadlines.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • 2–4 years of experience in marketing, communications, social media, or a related role preferred.
  • Strong written and verbal communication skills.
  • Experience creating social media and digital content.
  • Strong attention to detail with an eye for branding and presentation.
  • Ability to manage multiple projects and priorities independently.
  • Strong organizational and time-management skills.
  • Experience with Canva, Adobe Creative Suite, or similar design platforms preferred.
  • Experience with social media management, email marketing, and website content management preferred.
  • Automotive, financial services, or B2B marketing experience is a plus.

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 2–4 years of experience in marketing, communications, social media, or a related role
  • Strong written and verbal communication skills
  • Experience creating social media and digital content
  • Strong attention to detail with an eye for branding and presentation
  • Ability to manage multiple projects and priorities independently
  • Strong organizational and time-management skills
  • Experience with Canva, Adobe Creative Suite, or similar design platforms
  • Experience with social media management, email marketing, and website content management
  • Automotive, financial services, or B2B marketing experience
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The Company
HQ: Dallas, TX
78 Employees
Year Founded: 2006

What We Do

XL Funding LLC, doing business as AXLE Funding, provides flexible inventory and floorplan financing solutions for used car dealerships. The company offers flexible credit lines that allow dealers to purchase inventory from over 800 auctions—whether in-lane or online—as well as through trade-ins and dealer-to-dealer transactions, helping dealerships increase their inventory and fuel growth through specialized financial solutions.

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