The Role
Coordinates supplier and sales marketing programs, including email campaigns, landing pages, digital advertising, collateral, promotional merchandise, events, tradeshows, and sales enablement materials. Manages marketing budgets, invoicing, asset maintenance, promotional inventory, online ordering, and material distribution across Canadian branches. Partners cross-functionally with suppliers, sales leaders, developers, and internal teams to execute campaigns and support sales growth while following health and safety requirements.
Summary Generated by Built In
Job Summary & Responsibilities Preferred Qualifications
Scope of Position:
An exciting opportunity has become available to join our team as a Marketing Specialist in our Fulton Creek location. You will work with a multifunctional team of creative, marketing, sales team and developers, to execute marketing programs, design requests, promotions, events and other activities to support Vallen initiatives.
Key Responsibilities:
General Marketing:
* Interface directly with Vallen Suppliers to coordinate asset trafficking and execute marketing activities such as email campaigns, landing pages, digital advertising, and other partnership activity.
* Coordinate and track supplier invoicing, payments, and CoOp marketing budgets for Vallen suppliers, facilitating cooperative marketing programs and supporting effective budget management through strong organization and cross-functional communication.
* Collaborate with cross-functional teams and subject matter experts to gather key information and insights, identify campaign themes, and develop targeted marketing assets such as sales collateral, emails, and other supporting materials to execute impactful marketing campaigns.
* Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed.
* Coordinate email marketing: creative, list segmentation, and analytics/reporting.
* Organize, update, and maintain marketing collateral, including one-sheets, sales presentations, marketing recaps, programming calendars, etc.
* Assist with creating, updating, and maintaining landing pages, web content and digital assets for Vallen.ca to support campaigns and key initiatives.
* Responsible for planning and executing regional events, as needed by Market leaders.
* Assist with the coordination of Vallen events/tradeshows with stakeholders (Suppliers, Vallen Associates, and Event Organizers) and ensure successful execution of all aspects of the events.
* Support marketing team in daily administrative tasks such as, but not limited to, asset management/archiving, premium order fulfillment/inventory maintenance, general spreadsheet upkeep, etc.
* Coordinate with other departments on the creation and maintenance of marketing and sales materials
* Coordinate and Manage our online promotional item store for our sales team.
* Ship/Order marketing/event materials for our 24 branches across Canada.
* Coordinate and track supplier invoicing, payments, and CoOp marketing budgets for Vallen suppliers, facilitating cooperative marketing programs and supporting effective budget management through strong organization and cross-functional communication.
* Collaborate with cross-functional teams and subject matter experts to gather key information and insights, identify campaign themes, and develop targeted marketing assets such as sales collateral, emails, and other supporting materials to execute impactful marketing campaigns.
* Coordinate approval, ordering, and production of Vallen merchandise, interface with vendor as needed.
* Coordinate email marketing: creative, list segmentation, and analytics/reporting.
* Organize, update, and maintain marketing collateral, including one-sheets, sales presentations, marketing recaps, programming calendars, etc.
* Assist with creating, updating, and maintaining landing pages, web content and digital assets for Vallen.ca to support campaigns and key initiatives.
* Responsible for planning and executing regional events, as needed by Market leaders.
* Assist with the coordination of Vallen events/tradeshows with stakeholders (Suppliers, Vallen Associates, and Event Organizers) and ensure successful execution of all aspects of the events.
* Support marketing team in daily administrative tasks such as, but not limited to, asset management/archiving, premium order fulfillment/inventory maintenance, general spreadsheet upkeep, etc.
* Coordinate with other departments on the creation and maintenance of marketing and sales materials
* Coordinate and Manage our online promotional item store for our sales team.
* Ship/Order marketing/event materials for our 24 branches across Canada.
Sales Support:
* Partner with sales leaders to understand industry needs, align on priorities, and deliver customized marketing programs and campaigns for sales growth.
* Support product information management projects.
* Organize, update, and maintain our sales enablement platform.
* Be a reliable Sales support resource to manage, develop and distribute marketing collateral.
* Assist with the creation and execution of field sales marketing requests.
* Read, understand, and follow Vallen's health, safety, and environment policies and all applicable OH&S legislation/regulations.
* Actively participate in Vallen's health and safety management system, including training, audits, assessments, safety meetings, and inspections.
* Identify, control, and report workplace hazards including following WHMIS/TDG requirements and reporting near misses.
* Report workplace injuries immediately and participate in any return-to-work programs or requirements.
* Be fit for duty and physically capable of performing all required tasks.
* Other duties as required.
* Support product information management projects.
* Organize, update, and maintain our sales enablement platform.
* Be a reliable Sales support resource to manage, develop and distribute marketing collateral.
* Assist with the creation and execution of field sales marketing requests.
* Read, understand, and follow Vallen's health, safety, and environment policies and all applicable OH&S legislation/regulations.
* Actively participate in Vallen's health and safety management system, including training, audits, assessments, safety meetings, and inspections.
* Identify, control, and report workplace hazards including following WHMIS/TDG requirements and reporting near misses.
* Report workplace injuries immediately and participate in any return-to-work programs or requirements.
* Be fit for duty and physically capable of performing all required tasks.
* Other duties as required.
Required Qualifications:
Bachelor's degree in a related field and at least 3 years of applicable experience. Applicable experience should include:
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign and Acrobat) is an asset
* Proficiency with MS-Office suite of applications (Word, Excel and PowerPoint)
* Strong communication skills to collaborate with suppliers and other members of marketing and sales teams; work cross-functionally with all other departments as needed
* The ability to meet deadlines and prioritize workload in a very fast paced environment.
* Proficiency with MS-Office suite of applications (Word, Excel and PowerPoint)
* Strong communication skills to collaborate with suppliers and other members of marketing and sales teams; work cross-functionally with all other departments as needed
* The ability to meet deadlines and prioritize workload in a very fast paced environment.
Skills Required
- Bachelor's degree in a related field
- At least 3 years of applicable marketing experience
- Proficiency with Microsoft Office, including Word, Excel, and PowerPoint
- Strong communication skills for supplier, marketing, sales, and cross-functional collaboration
- Ability to meet deadlines and prioritize workload in a fast-paced environment
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and Acrobat
Vallen USA Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vallen USA and has not been reviewed or approved by Vallen USA.
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Retirement Support — Feedback suggests the 401(k) plan includes a company match (e.g., $0.50 per dollar up to 6% of pay), and employer-paid life and disability insurance add to perceived financial security.
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Leave & Time Off Breadth — Paid vacation that accrues from 80 to 160 hours based on seniority, sick time, eight scheduled holidays, and two floating holidays are often highlighted as comprehensive.
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Healthcare Strength — Standard medical, dental, and vision coverage, along with FSAs, an EAP, and a wellness program, are described as reliable core offerings.
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The Company
What We Do
Vallen is a leading provider of indirect industrial supplies—all those materials that are not part of the products our customers manufacture. From earplugs to specialty tools, to abrasives and cutting tools, we cover the vast majority of our customers’ maintenance, repair, operations and production-related needs. Vallen is also a leader in safety services with offerings that include equipment inspection, maintenance, certification and solution design. Many of our customers look to us for integrated supply solutions and vendor-managed inventory, with Vallen associates on-site, bringing local knowledge and expertise to the specific needs of individual facilities.
