New Product Marketing - Marketing Specialist
Job Overview
The Marketing Specialist is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns, support marketing programs, as well as to maintain marketing content via print and digital media. Also responsible for supporting new product launches and product management.
Responsibilities for Marketing Specialist
- Develop, implement, and track marketing programs such as trade shows, social media, promotional tools and digital campaigns
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor marketing initiatives, supporting SMC’s broad line of components for industrial automation
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research, voice-of-customer research and analyze trends to support new sales and/or product development opportunities
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Write, proofread, and edit product content across different mediums and communication channels
- Various marketing tasks to support product management, product promotions, industry events and digital marketing.
Qualifications for Marketing Specialist
- Bachelor's degree in business administration, marketing, communications, or a related field
- 1-3 years of experience in marketing or related work experience. Experience in manufacturing is preferred but not required.
- Knowledge of various marketing and analytics tools including CRM systems, content management systems, graphics software, and Excel.
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Ability to travel as necessary
For internal use only: Market001
Skills Required
- Bachelor's degree in business administration, marketing, communications, or a related field
- 1-3 years of experience in marketing or related work
- Knowledge of CRM systems, content management systems, graphics software, and Excel
- Strong analytical skills and data analysis ability
- Strong written and verbal communication skills
- Writing and editing skills with strong attention to detail
- Prioritization, organization, and project management skills
- Ability to travel as necessary
- Manufacturing experience
What We Do
SMC Corporation of America is the North American arm of SMC Corporation, a global manufacturer of pneumatic, control, and process components used in industrial automation. Its product portfolio includes air cylinders and solenoid valves, while its sales and engineering organization supports automation, controls, and process applications. The company serves industrial customers through manufacturing, technical expertise, and sales operations across the United States and Canada.
