The Role
Own driver marketing in Brazil, translating market and competitor insights into positioning, messaging, communication plans, and campaigns. Manage the marketing budget, measure campaign and brand impact, connect KPIs to driver sign-ups and retention, coordinate acquisition and lifecycle communications with Driver Operations, and lead integrated 360-degree campaign launches across the market.
Summary Generated by Built In
As a Driver Marketing Specialist, you will own driver marketing in Brazil, from insights and communication strategy to campaign launches in the market. You'll work closely with the Driver Operations, Brand, Analytics, and regional marketing teams, and you'll have real influence on the growth of one of our key markets.
Key Responsibilities
- Turn BHT and competitor insights into clear recommendations for driver positioning, messaging, and campaigns; create and execute communication plans, and manage the driver marketing budget.
- Measure the impact of marketing activities through pre/post studies and ad testing, and connect brand KPIs with business results such as sign-ups and retention.
- Align with the Driver Ops team on acquisition campaigns, referral programs and lifecycle communications, so that all driver touchpoints stay consistent with the brand strategy.
- Lead 360 campaign launches and marketing activities in the market.
Skills, Knowledge & Expertise
- 2+ years of experience in marketing, ideally in ride-hailing, delivery, marketplaces or other two-sided platforms.
- A solid understanding of brand health tracking.
- A deep understanding of the Brazilian market, plus strong cross-functional skills to align several teams around one brand vision.
- Strong planning skills, the ability to adapt quickly to changing market conditions, and confidence in making decisions.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- 2+ years of marketing experience
- Experience in ride-hailing, delivery, marketplaces, or other two-sided platforms
- Understanding of brand health tracking
- Deep understanding of the Brazilian market
- Strong cross-functional collaboration skills
- Strong planning and adaptability in changing market conditions
- Confidence in making decisions
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
