Marketing Specialist

Posted Yesterday
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Stockholm, SWE
In-Office
Mid level
Industrial
The Role
Plans and executes B2B marketing programs for the Swedish market, manages marketing activities and budget, maintains and localizes website content, creates and distributes text, visual, and video content, and coordinates events and tradeshows with Sales. The role supports lead generation, pipeline development, and conversion through digital, print, social media, and event channels.
Summary Generated by Built In

At GF, we help customers achieve safe, efficient, and sustainable installations through our innovative systems, machines, and tools. As a global leader in flow solutions, we offer one of the market's most comprehensive portfolios of plastic and metal-based products, including valves, tools, and complete piping systems. Our solutions support customers across various industries by delivering reliability, performance, and long-term value.

As the Marketing Specialist for Sweden, you will have an important role in planning and executing marketing programmes for the GF Industry & Infrastructure Flow Solutions division in Sweden. In this role you will collaborate closely with the Swedish local marketing team. Working under the guidance of the Regional and Global Marketing & Communications team, and report to the Swedish Sales organization, to support campaigns and programmes that build sales pipeline, nurture leads and convert to orders.

We are looking for a confident and self-reliant marketing professional who can take ownership of the marketing budget and drive the marketing agenda. In this role, you will define priorities, identify growth opportunities, and determine which marketing initiatives deliver the greatest value to the business.

Your main responsibilities:

  • Manage the day-to-day execution of marketing activities across all channels and platforms under the guidance of the Regional Marketing & Communications Manager
  • Maintain the Swedish website, including translations and localisations, to ensure all product, industries and campaign updates are available to the local market
  • Creating, editing and distributing engaging content in text, visuals and video for different occasions (events, print) and various digital platforms (Social Media, website)
  • Coordination and execution of events and tradeshows in cooperation with the local Sales team
  • Localization of sales material (translation, tonality, etc.)

Your Profile:

  • A Bachelor’s Degree in Marketing, Business Administration or equivalent skills
  • A minimum of 3-5 years previous work experience in a similar B2B role (Digital Marketing, Event Organization, or Content Creation)
  • Basic skills of CMS systems, such as AEM or Kentico
  • Basic skills in Adobe Creative Cloud programmes (e.g. InDesign, Photoshop, Premiere) or similar software
  • Strong communication skills in both Swedish and English (verbal and in writing)
  • Strong organizational skills

Desirable:

  • Technical background and know-how of technical sales is a strong merit
  • Experience in working with marketing at an industrial company.

Contact person:

Clara Hednert HR Manager Nordics [email protected]

Please submit your application via the ‘Apply’ button. The recruiter’s email is for enquiries only.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or equivalent skills
  • 3–5 years of experience in a similar B2B marketing role
  • Basic knowledge of CMS systems such as AEM or Kentico
  • Basic skills in Adobe Creative Cloud programs such as InDesign, Photoshop, and Premiere, or similar software
  • Strong verbal and written communication skills in Swedish and English
  • Strong organizational skills
  • Technical background and knowledge of technical sales
  • Experience working in marketing for an industrial company
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The Company
HQ: Schaffhausen
6,384 Employees
Year Founded: 1802

What We Do

GF – with its three divisions GF Piping Systems, GF Casting Solutions, and GF Machining Solutions – offers products and solutions that enable the safe transport of liquids and gases, as well as lightweight casting components and high-precision manufacturing technologies. As a sustainability and innovation leader, GF strives to achieve profitable growth while offering superior value to its customers for more than 200 years. Founded in 1802, the Corporation is headquartered in Switzerland and present in 34 countries with 138 companies, 60 of which are production companies with 83 facilities. GF’s 15’207 employees worldwide generated sales of CHF 3’998 million in 2022.

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