The Marketing Specialist is primarily responsible for coordinating and implementing B2B marketing projects for GBTA events as assigned. This position will successfully assist the sales and marketing team to maximize revenue by implementing and measuring marketing campaigns. Objectives include generating leads and increasing brand awareness for B2B marketing products and exhibit space at events.
Job Duties:
- Assist with marketing campaign strategy and execution for global GBTA events
- Successfully liaise across the organization to support stakeholder goals and objectives
- Assist with marketing analytics and metrics for each product or event and regularly track progress towards goal
- Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall digital marketing strategy to enhance the customer journey
- Manipulate and manage large amounts of data using spreadsheets or other data management tools
- Work with cross-functional teams on special projects relating to the marketing and support of our products
- Work with marketing production (copywriting, design, web, SEO, email, mobile), online marketing (Pardot, search, social), telemarketing, and PR services
- Continually test, iterate, and innovate to find new and superior methods to market GBTA products
- Adapts to the changing needs of the department, develops new skills, and assists with projects outside of normal job responsibilities as needed
Must-Have Skills and Qualifications:
- Bachelor’s Degree
- 2-3 years of experience in marketing preferred
- Ability to execute email marketing and social campaigns
- Ability to execute ROI reporting
- Comfortable using a suite of online marketing tools
- Familiarity with B2B marketing, lead generation, and sales processes
- Excellent communication skills
- Strong copywriting and editing skills
- Successful at managing time and highly organized
- Attention to detail is a must
- Proficient in Excel and PowerPoint
- Experience with a marketing automation platform, Google Analytics, InDesign, and Photoshop a plus
- Desire to continually test and learn with a strong focus on data
- Strong focus on goal achievement
- Passion for marketing and familiarity with standard concepts, practices, and marketing procedures
- Reliable team member and leader who is willing to do whatever is necessary to ensure our mutual team success
Please apply at https://gbta.bamboohr.com/jobs/view.php?id=32
All your information will be kept confidential according to EEO guidelines.
Skills Required
- Bachelor's degree
- 2-3 years of marketing experience
- Ability to execute email marketing and social campaigns
- Ability to execute ROI reporting
- Comfort using a suite of online marketing tools
- Familiarity with B2B marketing, lead generation, and sales processes
- Excellent communication skills
- Strong copywriting and editing skills
- Strong time-management and organizational skills
- Attention to detail
- Proficiency in Excel and PowerPoint
- Experience with a marketing automation platform, Google Analytics, InDesign, and Photoshop
- Desire to continually test and learn with a strong focus on data
- Strong focus on goal achievement
- Passion for marketing and familiarity with standard marketing concepts, practices, and procedures
- Reliable teamwork and leadership, with willingness to support team success
What We Do
The Global Business Travel Association (GBTA) is the world’s premier business travel and meetings organization headquartered in the Washington, D.C. area with operations on six continents. GBTA’s 9,000-plus members manage over $345 billion of global business travel and meetings expenditures annually. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts.
