Sr Marketing Communications Specialist

Posted 5 Hours Ago
Be an Early Applicant
Winchester, VA, USA
Hybrid
Senior level
Automotive • Energy • Industrial • Manufacturing
The Role
Plans and executes multi-channel marketing campaigns across digital, social, web, email, PR, and events. Develops regional social media and influencer strategies, adapts global brand messaging, creates content, supports product launches and go-to-market initiatives, partners with sales and product teams, manages agencies, and establishes KPI reporting. The role requires strong marketing communications experience in global or matrix organizations.
Summary Generated by Built In
Company Description

ContiTech is one of the world’s leading industry specialists. The Continental group sector offers its customers connected, environment-friendly, safe and convenient industry and service solutions using a range of materials for off-highway applications, on rails and roads, in the air, under and above the ground, in industrial environments, for the food sector and the furniture industry. With about 39,000 employees in more than 40 countries. We are a global industrial partner with core branches in Asia, Europe and North and South America.

Job Description

HOW YOU WILL MAKE AN IMPACT

  • Plan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impact
  • Develop and implement the social media presence and influencer strategy for the region including owned and paid elements
  • Translate global Continental brand strategies into locally relevant messaging for Americas markets
  • Create and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools)
  • Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product management
  • Act as the key marketing partner to regional sales teams and collaborate with global marketing counterparts
  • Manage external agencies and creative partners to deliver impactful output
  • Support trade shows and events with engaging pre- and post-event communication
  • Establish effective KPI reporting enabling data driven decision making

 

Qualifications

WHAT YOU BRING TO THE ROLE

  • Bachelor’s degree in Marketing, Communications, Business or a related field
  • 5+ years of experience in marketing communications in a B2B and/or B2C environment
  • Strong background in digital marketing, social media management and multi-channel campaign execution
  • Ability to manage multiple projects independently and deliver results
  • Experience working in global or matrix organizations 
  • Strong writing, storytelling, and communication skills

ADDITIONAL WAYS TO STAND OUT

  •  Agency experience preferred

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job posting.

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 5+ years of experience in marketing communications in a B2B and/or B2C environment
  • Strong background in digital marketing, social media management, and multi-channel campaign execution
  • Ability to manage multiple projects independently and deliver results
  • Experience working in global or matrix organizations
  • Strong writing, storytelling, and communication skills
  • Agency experience
  • Legal authorization to work in the United States

Continental Industry Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Continental Industry and has not been reviewed or approved by Continental Industry.

  • Retirement Support — Feedback suggests retirement matching and pension contributions are highlighted across several locations, with some roles advertising a 6% 401(k) match and immediate vesting. Such features are portrayed as competitive elements within the overall package.
  • Healthcare Strength — Feedback suggests comprehensive medical, dental, and vision coverage, along with HSA contributions in the U.S., are commonly offered. Wellness initiatives and preventive care are also noted in multiple regions.
  • Strong & Reliable Incentives — Feedback suggests weekly attendance or production bonuses and annual performance bonuses are present in various roles. Profit-sharing and other financial incentives are also described in company materials for certain locations.

Continental Industry Insights

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The Company
HQ: Hannover
20,000 Employees
Year Founded: 1871

What We Do

ContiTech is a leading industry specialist that develops and produces sustainable, safe, and convenient material-based solutions using rubber, plastics, metal, and fabric. It serves diverse industrial sectors, including off-highway mobility, mining, agriculture, construction, energy management, and the automotive industry, providing system-critical components like hoses, conveyor belts, and air springs for challenging industrial environments globally.

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