Marketing Specialist

It's fun to work in a company where people truly BELIEVE in what they're doing!

As a Marketing Specialist you will report into a Marketing Manager or Marketing Director. You lead the plan development and execution of the brand(s) in your portfolio by understanding, anticipating, creating and meeting consumer needs. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing centres of excellence, leveraging their expertise to optimise pricing, promotions, product innovation, packaging and marketing mix.

WHAT YOU WILL DO:

Translate marketing insights and analysis of key issues and opportunities into
clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed
growth agenda (volume, value, profit)

Track and monitor performance of your brands against financial targets and plans

Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication

Partner with the Consumer Insights team to generate brand-relevant insights from all touch-points; including market & internal analytics, competitive intelligence, consumer behaviour, trend data and other appropriate sources

Lead creative agency through the Communication Strategy process for your
brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint  

Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging pricing insights and guidelines provided by Revenue Management

Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management.

WHAT YOU’LL BRING TO THE TABLE:

Key attributes and competencies

Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles

Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making

Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers

Route to market know how – a robust understanding of both modern and general trade

Experience

4+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth

BBusSc/BCom  preferable

Proven record of successful brand development and Idea to Market strategies

Demonstrated ability to develop innovative consumer

goods propositions based on rich consumer insights

WHAT YOU WILL BE MEASURED ON:

Brand(s) growth

Marketing ROI

Brand health

Market share (%)

Net Sales volume and value growth

Brand profit / Gross margin

Weighted / numeric distribution

Team development and feedback

Environment created

Promotion performance

Innovation performance

Strategic insight

In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.