Marketing Specialist

Posted Yesterday
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Voisins-le-Bretonneux, Yvelines, Île-de-France, FRA
In-Office
Mid level
Energy • Agriculture • Industrial
The Role
Designs and implements digital marketing plans, coordinates stakeholders, produces and optimizes digital content and media (website, intranet, social), runs campaigns (SEO/SEA), measures campaign performance, and contributes to business development and marketing process improvements.
Summary Generated by Built In

Sur la base des activités confiées par sa hiérarchie, le(a) chargé(e) marketing digital contribue à la conception et assure la mise en œuvre du plan marketing digital. L’emploi contribue au développement commercial et à l’amélioration du marketing digital dans le but d’augmenter la visibilité et de valoriser l’image de marque

Job Description Summary

JOB PURPOSE
Based on the activities assigned by his/her hierarchy, the digital marketing manager contributes to the design and implementation of the digital marketing plan.
The job contributes to business development and the improvement of digital marketing with t h e aim of increasing visibility andenhancing brand image.

Job Description

SIGNIFICANT ACTIVITIES Marketing - Contribute to the design of the digital marketing and communications plan (campaigns, promotional actions, targeting, etc.) in collaboration with line management - Coordinate and monitor digital marketing projects in collaboration with line managers - Implement the digital marketing and communications plan (content, campaigns, channels, deadlines, etc.) in collaboration with internal stakeholders - Produce digital content in collaboration with internal and external stakeholders - Develop and optimize digital media (intranet, website, etc.) - Manage communication channels (intranet, website, social networks, etc.) - Monitor market trends (solutions, innovations, etc.) Performance measurement - Collect and synthesize performance indicators for digital campaigns (referrals, traffic, opportunities, etc.) - Contribute to the continuous improvement of information systems processes and tools marketing RESPONSIBILITIES AND SCOPE FOR ACTION - Ensure implementation of the strategy and drive the marketing and communications plan digital - Coordinate the various stakeholders (internal and external) to ensure the success of projects and campaigns - Ensure the evolution and optimization of digital media - Know and apply internal and external compliance procedures and rules PROFESSIONAL KNOWLEDGE DIPLOMA(S) AND/OR EXPERIENCE(S) 3 to 5 years' higher education in marketing and communications and/or significant experience preferred SPECIFIC KNOWLEDGE(S) Technical skill(s) - In-depth knowledge of digital marketing (SEO, SEA, community management, etc.) - In-depth knowledge of graphic design tools (DTP, video, etc.) - In-depth knowledge of IT tools and information systems (CRM, etc.) - General knowledge of project management - Advanced intermediate level in English (B2) Behavioral skill(s) - Rigor - Interpersonal skills - Creativity - Adaptability - Synthesis skills - Analytical skills

Skills Required

  • Degree in marketing and communications (3 to 5 years) or significant experience
  • In-depth knowledge of digital marketing (SEO, SEA, community management)
  • In-depth knowledge of graphic design tools (desktop publishing, video production/editing)
  • Knowledge of IT tools and information systems (CRM)
  • General knowledge of project management
  • Advanced intermediate level in English (B2)
  • Behavioral skills: rigor, interpersonal skills, creativity, adaptability, synthesis and analytical skills
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The Company
9,000 Employees
Year Founded: 1906

What We Do

Monnoyeur is a family-owned international B2B group that distributes, rents, maintains, and supports capital goods and production equipment for construction, industry, energy, and agriculture. Through its subsidiaries, it provides machinery, specialized services, digitalization and software solutions, training, after-sales support, and energy-transition assistance. The group operates as a local partner helping customers modernize assets, improve operational performance, and navigate digital and environmental transformation.

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