Marketing Specialist

Posted 21 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
90K-110K Annually
Senior level
Healthtech
The Role
Lead proposal development and strategic pursuits; create high‑impact presentations and visual storytelling; track awarded projects and produce case studies; manage digital assets and project data (Cosential, OpenAsset, Salesforce); support marketing campaigns and coordinate photo/video and VDC visualization work.
Summary Generated by Built In

Position Title: 

Marketing Specialist

Type:

Full-time

Location:

New York, NY

Reporting to:

Marketing Director

Function/Department:

Marketing

Salary Range:

$90,000-$110,000 “Salary to be determined based on skills, education, and/or experience of the applicant.

 

Position Description

 

Structure Tone, part of the STO Building Group, is seeking a proactive, creative, and highly organized Marketing Specialist to join our New York marketing team. This role is ideal for an emerging marketing professional who thrives in a fast‑paced, deadline‑driven environment and is energized by collaborating closely with technical teams and senior leadership.

 

You will lead the development of best‑in‑class proposals, presentations, and marketing materials that showcase our projects, people, and capabilities. The ideal candidate brings fresh ideas, exceptional attention to detail, and an understanding of architecture, engineering, construction, and/or real estate industry with a desire to learn more about our field.

 

Key Responsibilities

Lead Strategic Pursuits & Proposal Development

  • Manage and coordinate all aspects of pursuit efforts—from RFP/Q through final submission.

  • Work with pursuit teams to craft high‑quality, persuasive content and ensure timely delivery of drafts and final packages.

  • Partner closely with the pursuits manager and executive leadership to gather accurate background information and insights.

  • Develop customized proposal layouts and creative visual approaches that elevate our submissions.

 

Develop High‑Impact Presentations & Visual Storytelling

  • Prepare compelling presentations and interview materials, including animated slides and digital collateral with our VDC visualization team.

  • Lead presentation coaching and provide constructive feedback to pursuit team.

 

Support Project Lifecycle Marketing

  • Track awarded projects to generate marketing content and document progress.

  • Develop case studies, coordinate photo/video, write project descriptions, and identify story opportunities to highlight across platforms.

 

Digital Asset & Data Management

  • Maintain accurate project data using Cosential, OpenAsset, Salesforce, and other information management systems.

  • Assist with planning and executing internal and external marketing campaigns.

 

Minimum Requirements

  • Bachelor’s degree in marketing, communications, architecture, or a related field.

  • At least 5+ years of experience developing and managing proposals within the industry.

  • Must complete an InDesign skills test.

Preferred Qualifications

  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom); web‑based tools; and Microsoft Office.

  • Familiarity with photography and basic video production.

  • Excellent written and verbal communication skills with the ability to adapt to various communication styles.

  • Demonstrated knowledge of marketing and business development best practices.

  • Ability to work both collaboratively and independently, with a strong sense of ownership and accountability.

  • Proven ability to build effective working relationships with senior leadership and cross‑functional teams.

What We’re Looking For

We’re looking for a motivated, strategic thinker with exceptional attention to detail, strong problem‑solving skills, and a calm, organized approach to high‑pressure deadlines. You should be enthusiastic about elevating our brand, telling compelling project stories, and contributing to a team culture built on collaboration and excellence.

 

This role requires residence in the tri‑state area and in‑person presence in our Manhattan office. Our team currently works four days in the office and one-day work from home. 

 

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: [Medical Insurance] [Dental Insurance] [Vision Insurance] [Health Savings Account] [Healthcare Flexible Spending Account] [Dependent Care Flexible Spending Account] [401(k) retirement plan with employer match] [Life & AD&D Insurance] [Long-term Disability Insurance] [Short-term Disability Insurance] [Critical Illness Insurance] [Accident Insurance] [Hospital Indemnity Insurance] [Home & Auto Insurance] [Family Support] [Pre-tax Paid Parking/Public Transportation] [Paid time off: 2 Weeks for Non-Exempt and Three Weeks for Exempt] [Time Away Benefits] [8 Paid Holidays] [Group Legal] [Employee Stock Purchase Plan] [Identity Theft Protection] [Group Legal] [Pet Insurance] [Employee Assistance Program]
Disclaimer: The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.
EEO Statement
The STO Building Group family of companies—Structure Tone, Structure Tone Southwest, Pavarini Construction Co., Pavarini McGovern, LF Driscoll, Govan Brown, Ajax Building Company, BCCI Construction, Layton Construction, Abbott Construction, and RC Andersen—includes over 4,000 employees located in offices throughout the US, Canada, UK, and Ireland. We provide a complete range of construction services, from site selection analysis, design constructability review and aesthetic enhancements to interior fit-outs, new building construction, and building infrastructure upgrades and modernization. Learn more about how we partner with our clients to imagine, execute, and realize their vision at stobuildinggroup.com .
We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
About Us
We build amazing spaces. With our complete range of services—from site selection analysis to design and aesthetic enhancements to sustainable construction management and building infrastructure upgrades.
The STO Building Group family of companies—Structure Tone, Structure Tone Southwest, Pavarini Construction Co., Pavarini McGovern, LF Driscoll, Govan Brown, Ajax Building Company, BCCI Construction, Layton Construction, Abbott Construction, and RC Andersen—includes over 4,000 employees located in offices throughout the US, Canada, UK, and Ireland. We provide a complete range of construction services, from site selection analysis, design constructability review and aesthetic enhancements to interior fit-outs, new building construction, and building infrastructure upgrades and modernization. Learn more about how we partner with our clients to imagine, execute, and realize their vision at stobuildinggroup.com.

Skills Required

  • Bachelor's degree in marketing, communications, architecture, or related field.
  • At least 5+ years of experience developing and managing proposals within the industry.
  • Must complete an InDesign skills test.
  • Residence in the tri-state area and in-person presence in Manhattan office (four days in office).
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom); web-based tools; Microsoft Office.
  • Familiarity with photography and basic video production.
  • Excellent written and verbal communication skills and ability to adapt to various communication styles.
  • Demonstrated knowledge of marketing and business development best practices.
  • Ability to work collaboratively and independently; strong ownership and accountability.
  • Proven ability to build effective working relationships with senior leadership and cross-functional teams.

Abbott Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abbott and has not been reviewed or approved by Abbott.

  • Healthcare Strength Health coverage is frequently characterized as comprehensive and a standout element of the package, with medical, dental, vision, mental health support, wellness resources, and care coordination highlighted. Feedback suggests these offerings materially enhance total compensation beyond base pay.
  • Retirement Support Retirement programs feature strong 401(k)-style contributions and the Freedom 2 Save option that builds savings while employees pay down student loans. Feedback suggests these components are a core value driver of the overall package.
  • Leave & Time Off Breadth Time off provisions are portrayed as generous, encompassing vacation, holidays, and paid parental leave. Feedback suggests this breadth meaningfully boosts perceived total rewards.

Abbott Insights

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The Company
HQ: Abbott Park, IL
97,838 Employees

What We Do

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

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