Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
About the Role
Weee! is seeking a Marketing Specialist for the Vietnamese Team who is passionate about creating effective new users and delivering community building initiatives. This role will be closely collaborating with Merchandising to produce best-in-class marketing content via online community, influencer partnership and in-app storefront to drive user revenue. He/she will also support cross-functional teams to provide Vietnamese translations to enhance our user shopping experience and engage with the Vietnamese audience.
Responsibilities
- Oversee and grow the Weee! Vietnamese Facebook Group to increase engagement and user acquisition through social sharing and incentive share programs.
- Create compelling UGC to promote product collections across unofficial social media communities and Facebook groups.
- Plan and execute online community events, leveraging opportunities within social media communities and Facebook groups.
- Identify, engage and manage relationships with social media influencers, targeting Vietnamese-speaking and 1st-generation Vietnamese users.
- Stay updated on food trends and community preferences to ensure content is current, relevant, and resonates with the target audience.
- Relay community feedback to internal stakeholders to improve products and services.
- Design and optimize in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront, promoting weekly deals, seasonal campaigns, and evergreen collections.
- Collaborate with the merchandising and marketing teams to curate customer-oriented content and SKUs for Vietnamese users.
- Deliver accurate Vietnamese translation requests from cross-functional teams (Marketing, Product, Design) to enhance user shopping experience.
- Provide weekly performance reports, summarizing insights, findings, and actionable recommendations for improvement.
Skills and Qualifications
- 1+ year of experience in marketing, social media management, or video content creation.
- Proficiency in tools such as Figma, Canva, and video editing software (e.g., CapCut).
- Strong verbal and written communication skills in Vietnamese (Native/Bilingual proficiency) and English (proficient).
- Deep understanding of Vietnamese culture, food trends, and community dynamics.
- Passion for food and cooking, with expertise in crafting and sharing Vietnamese recipes.
- Hands-on experience with influencer marketing and Facebook Community Groups.
- Background in eCommerce or food delivery is a plus.
Benefits
- Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
- 401k, 4% company match
- Equity and Bonus
- Vacation, sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Compensation Range
- The US base salary range for this full-time position is $68,640 - $75,000
- This role may be eligible to discretionary bonus, incentives and benefits
- Our salary ranges are determined by role, level, and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].
For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers
Softbank Vision Funds
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What We Do
Weee! (www.sayweee.com/en) curates, sources, and delivers fresh Asian and Hispanic groceries to customers coast-to-coast. Join the fun on our iOS and Android apps! Shipping nationwide ?
