EdTech Marketing Management Trainee

Reposted 19 Days Ago
Be an Early Applicant
Santa Clara, CA, USA
In-Office
28-35 Hourly
Junior
Edtech
The Role
The Marketing Specialist will manage digital advertising, create content, analyze performance, and support campaigns within a rapid growth environment.
Summary Generated by Built In
Job Title: EdTech Marketing Management Trainee (Marketing Tracking)
Job Type: Full-Time (40 Hours/Week); Tuesdays - Saturday 10am - 6pm)
Location: Santa Clara, CA
 
About Us

Think Zone Learning Center, part of the TAL Education Group, is a fast-growing EdTech company providing personalized math and English education to K–8 students. As we scale from 0–1 and expand across the Bay Area, we are building the next generation of leaders who can grow with the company.

Position Overview

We are hiring an EdTech Management Trainee (Marketing Track)—an early-career role designed for candidates who are eager to learn, grow, and develop into future leaders.

This role is ideal for someone who may not yet have extensive full-time experience, but is motivated, hands-on, and excited to build real-world marketing capabilities in a fast-growing operating environment. You will rotate across marketing functions and work closely with operations, enrollment, and product teams to support business growth.

Key Responsibilities
  • Execute and optimize digital marketing initiatives across paid media and social platforms, with a focus on performance improvement and ROI.
  • Support content development across digital channels, including social media, advertising creatives, and campaign messaging.
  • Assist with Chinese social media marketing (e.g., Xiaohongshu), including content planning, publishing, and influencer collaboration.
  • Analyze marketing data and campaign results to inform iteration and optimization.
  • Collaborate cross-functionally with operations, enrollment, and product teams to support growth initiatives.
  • Participate in rotational learning across departments and take on increasing responsibilities as skills and ownership grow.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Media, Business, or a related field (or equivalent experience).
  • Bilingual in English and Chinese (required).
  • 0–3 years of experience in marketing or related fields; internship or project experience is welcome.
  • Prior exposure to digital marketing, content creation, or social media is a plus.
  • Familiarity with Google Ads, Meta Ads, or analytics tools is preferred but not required.
  • Interest in Chinese social platforms (e.g., Xiaohongshu) is a strong plus.
  • Strong learning ability, initiative, and willingness to take ownership.
  • Comfortable working in a fast-paced, startup-style 0–1 environment.
Why Join Us
  • Structured growth path toward senior marketing or leadership roles.
  • Hands-on learning in a rapidly growing EdTech company.
  • High ownership and real business impact from day one.
  • Supportive, collaborative team culture.
  • Exposure to cross-functional operations and leadership development.
Compensation & Benefits

Salary Range: $65,000 – $75,000 per year, depending on experience and qualifications.

  • Health Insurance
  • Paid Sick Leave
  • 401(k) Retirement Plan with Company Match
  • Professional development and internal growth opportunities
  • Visa sponsorship may be considered for exceptional candidates based on performance, business needs, and eligibility.

Skills Required

  • Bachelor's degree in Marketing, Media, Communications, Business, or related field
  • Bilingual in English and Chinese
  • 1-3 years of experience in digital marketing, performance marketing, or content marketing
  • Hands-on experience with Google Ads, Meta Ads, and analytics tools
  • Strong content creation skills
  • Experience with Xiaohongshu marketing
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The Company
HQ: San Jose, CA
29 Employees
Year Founded: 2019

What We Do

AL Education Group (NYSE: TAL) is an education technology (Ed-Tech) company that operates based on smart education that provides an open platform for quality education and extra-curricular learning. It serves public education, powers private education and explores new education models for the future on a global scale. Our mission is Advancing Education Through Science and Technology. Currently there are more than 4 million students per week on TAL’s online and offline education platforms. Think Academy (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group, is recently established to provide K-9 extra-curricular learning services through technology in the US. Offering accelerated learning in math, Think Academy fosters the children’s ability to think critically, strengthens their logic skills, and helps them fulfill their goals through innovative teaching techniques. Currently Think Academy is located in San Jose, California, offering various K-9 Math and Chinese live online courses across the nation.

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