Marketing Specialist
Location: Cupertino, CA
Company: Think Zone Learning Center
- Work Schedule: 30 – 40 Hours/Week
About Us
Think Zone, part of the TAL Education Group, is a rapidly growing EdTech Company committed to delivering personalized math and English education through innovative technology and exceptional teaching quality. As we scale from 0–1 and continue expanding across the Bay Area, we are building a strong and agile marketing team to support our next stage of growth.
Position Overview
We are looking for a bilingual (English & Chinese) Marketing Specialist who is passionate about building from 0–1 and excited about joining a high-growth, fast-paced environment. In this role, you will be responsible for digital advertising execution, content creation, creative asset production, and social media operations across multiple platforms.
Key Responsibilities
- Manage and optimize digital advertising campaigns across Google, Facebook/Meta, Instagram, and other platforms.
- Produce creative marketing materials, including graphics, copywriting, landing pages, and short-form content.
- Lead and execute Xiaohongshu (RED) marketing operations, including content planning, posting, and influencer coordination.
- Analyze ad performance data to improve ROI and overall marketing efficiency.
- Work closely with cross-functional teams (product, operations, enrollment) to support campaigns and brand initiatives.
- Assist with local event promotion and community marketing when needed.
- Contribute ideas and solutions in a high-growth environment; comfortable with rapid experimentation and iteration.
- Any other tasks assigned by management
Qualifications
- Bachelor’s degree in Marketing, Media, Communications, Business, or related field (or equivalent experience).
- Bilingual in English and Chinese (required).
- 1–3 years of experience in digital marketing, performance marketing, or content marketing prefered.
- Hands-on experience with Google Ads, Meta Ads, and analytics tools.
- Strong content creation skills: social posts, visuals, ad copy, and campaign messaging.
- Experience with Xiaohongshu marketing or familiarity with Chinese social platforms.
- Proactive, self-driven, and comfortable working in a startup 0–1 environment.
Why Join Us
- A fast-growing company with significant learning and career development opportunities.
- High ownership and the ability to directly shape Think Zone’s brand and growth.
- Collaborative, supportive team culture.
- Room to grow into senior marketing roles as the team expands.
Compensation & Benefits
- Salary: $28–$35 per hour, depending on experience and qualifications.
- Health Insurance
- Paid Sick Leave
- 401K Retirement Plan & Match
- Professional development opportunities and a clear growth path within the marketing team.
Top Skills
What We Do
AL Education Group (NYSE: TAL) is an education technology (Ed-Tech) company that operates based on smart education that provides an open platform for quality education and extra-curricular learning. It serves public education, powers private education and explores new education models for the future on a global scale. Our mission is Advancing Education Through Science and Technology. Currently there are more than 4 million students per week on TAL’s online and offline education platforms.
Think Academy (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group, is recently established to provide K-9 extra-curricular learning services through technology in the US. Offering accelerated learning in math, Think Academy fosters the children’s ability to think critically, strengthens their logic skills, and helps them fulfill their goals through innovative teaching techniques. Currently Think Academy is located in San Jose, California, offering various K-9 Math and Chinese live online courses across the nation.
