SME Factory is a business unit within the Customer Intelligence team, part of the SME Marketing division.
The unit's objective is to manage SME Customers through outbound phone marketing campaigns focused on upselling, cross-selling of POS solutions and value-added services and prevention / retention management.
Main Responsibilities
The resource will be responsible for:
- Participating in the design of initiatives targeting current customers and prospects, actively contributing both in the ideation phase and during operational go-live and call listening sessions
- Coordinating with internal and external stakeholders to plan monthly campaigns
- Monitoring activity KPIs and supporting the campaign cost definition process
- Managing external vendors providing outbound services
- Coordinating with internal departments for the supplier invoicing process
- Optimizing campaign performance: analyzing outbound activity results to identify areas for improvement and propose corrective and enhancement actions
Required Skills
- Experience in managing outbound campaigns or operational marketing
- Strong coordination and project management skills with multiple stakeholders
- Analytical skills and familiarity with KPIs, conversion rates, and ROI
- Knowledge of CRM tools and campaign management platforms (e.g., Salesforce, Genesys, HubSpot)
- Result-oriented mindset and focus on customer experience
- Effective communication and negotiation skills, especially in supplier management
- Proactive attitude, initiative, and ability to work in a team
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What We Do
We are the Leading Payment Company in Europe. In a more and more complex and fragmented market, we provide advanced customer-first solutions that simplify the complexity of payments, in combination with deep insights of the different European markets. Every day, we work to offer reliable and secure solutions for merchants and financial institutions, that simplify payments and that enrich shopping and banking experiences. Working daily with our Clients and Partners, with close customer support, is our way to contribute to the existence of the many industries we serve and of Society. At Nexi, we simplify payments for People.
