The Role
Manages digital marketing campaigns, SEO, websites, landing pages, lead magnets, marketing automation, and performance reporting. Responsibilities include optimizing Meta ad funnels, maintaining WordPress sites, implementing SEO improvements, managing HubSpot and Zapier workflows, tracking conversions with analytics tools, and supporting webinar campaigns. The role requires independent project ownership across multiple concurrent initiatives and collaboration with intake, sales, and development teams.
Summary Generated by Built In
Brief Description:
The Marketing Operations Specialist will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution.
You’ll support a high-volume legal marketing ecosystem—including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets—while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.
Key Responsibilities
Key Responsibilities
Campaign Management & Lead Generation
● Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows
● Create landing pages for live events, campaigns, and practice area promotions
● Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt-ins
● Oversee lead magnet integration across the blog and track engagement and downloads via HubSpot
● Collaborate with the intake and sales teams to align campaigns with lead goals and CRM segmentation
Website & SEO Management
● Maintain and optimize websites across multiple domains (main firm site + niche/local office microsites)
● Collaborate with developers on WordPress enhancements, site speed, plugin management, and Cloudflare integration
● Assist in implementing SEO silos for practice area pages (e.g., Child Custody, CPS, Probate) through internal linking and blog-based navigation
● Manage schema, metadata, redirects, and crawl settings using Google Search Console, Yoast, and Cloudflare
Marketing Automation & Reporting
● Own HubSpot and Zapier workflows for contact creation, list segmentation, follow-up sequences, and automation logic
● Manage tracking infrastructure (Facebook Pixel, UTM, GA4) and troubleshoot attribution issues
● Support webinar/event campaigns including Zoom registration, list enrollment, and post-event follow-ups
● Conduct ongoing performance analysis using Google Analytics, HubSpot, and Meta Ads Manager
Required experience with:
WordPress and Elementor
Meta Ads Manager (TOF/MOF/BOF segmentation)
Google Analytics, Search Console, and basic HTML/CSS
Strong project management, communication, and task ownership skills ○ Able to work independently while managing multiple concurrent projects with fast turnaround cycles
Preferred Skills:
Experience with:
○ Cloudflare setup and DNS configuration
○ WooCommerce and Stripe integration
○ Webinar platforms (Zoom, EventCreate)
○ Canva, basic video editing, or Adobe tools
○ CRM (Hubspot, Salesforce, etc)
○ Zapier and webhooks
○ Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus
Working Hours:
● 40 HRS/Week
Work Environment:
Skills, Knowledge and Expertise
Qualifications
Bachelor’s degree in Marketing, Digital Media, Communications, or similar field is required
2–4 years of hands-on experience in digital marketing, with a focus on performance campaigns, SEO, or automation.
Required experience with:
WordPress and Elementor
Meta Ads Manager (TOF/MOF/BOF segmentation)
Google Analytics, Search Console, and basic HTML/CSS
Strong project management, communication, and task ownership skills ○ Able to work independently while managing multiple concurrent projects with fast turnaround cycles
Preferred Skills:
Experience with:
○ Cloudflare setup and DNS configuration
○ WooCommerce and Stripe integration
○ Webinar platforms (Zoom, EventCreate)
○ Canva, basic video editing, or Adobe tools
○ CRM (Hubspot, Salesforce, etc)
○ Zapier and webhooks
○ Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus
Benefits
We offer affordable benefits: Paid time off, Paid Holidays, Medical, Dental, Vision, 401K (with a 5% company match), and life insurance!
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor's degree in Marketing, Digital Media, Communications, or a similar field
- 2-4 years of hands-on digital marketing experience focused on performance campaigns, SEO, or automation
- Experience with WordPress and Elementor
- Experience with Meta Ads Manager, including TOF, MOF, and BOF segmentation
- Experience with Google Analytics and Google Search Console
- Basic HTML and CSS knowledge
- Strong project management, communication, and task ownership skills
- Ability to work independently and manage multiple concurrent projects with fast turnaround cycles
- Experience with Cloudflare setup and DNS configuration
- Experience with WooCommerce and Stripe integration
- Experience with webinar platforms such as Zoom or EventCreate
- Experience with Canva, basic video editing, or Adobe tools
- Experience with CRM platforms such as HubSpot or Salesforce
- Experience with Zapier and webhooks
- Familiarity with legal marketing, gated content strategy, or multi-location SEO
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The Company
What We Do
The Law Office of Bryan Fagan, PLLC is a Texas-based law firm specializing in family law, divorce, child custody, estate planning, probate, and criminal law. With multiple offices across the state, the firm provides compassionate, results-driven legal representation. Their team is dedicated to guiding clients through complex legal matters with personalized attention, ensuring their rights are protected and they receive clear, effective advocacy during challenging life transitions.
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