Content Marketing & SEO Specialist

Reposted 17 Days Ago
Austin, TX, USA
In-Office
60K-80K Annually
Mid level
Consumer Web • Professional Services • Consulting
Empowering Authors, Transforming Publishing, Enriching Lives 📚
The Role
The Content Marketing & SEO Specialist will drive organic traffic growth, optimize SEO strategies, manage backlink efforts, and enhance content engagement, focusing on high-intent audiences.
Summary Generated by Built In

About selfpublishing.com

💻 We’re Hiring: Content Marketing & SEO Specialist (Austin, TX — In Office)

At SelfPublishing.com, we help people turn their ideas into bestselling books — and their books into movements that change lives.

We’ve helped thousands of authors publish, launch, and grow their impact — reaching millions of readers worldwide. Now, we’re looking for a Content Marketing & SEO Specialist to help us amplify that impact even further by driving high-intent traffic, boosting conversions, and helping more authors find us when they need us most.

This isn’t just about ranking for keywords.
It’s about creating content that moves people — that inspires action, earns trust, and helps real writers make their dream of publishing a reality.

If you’re part data nerd, part storyteller, and totally obsessed with growth — this might be your dream role.

🧭 Mission / Purpose

Your mission: Grow high-intent organic traffic.
That means focusing on the people most likely to work with us — not vanity clicks or empty pageviews. You’ll have full creative and strategic freedom to prioritize whatever will move the needle fastest.

We want someone who can own growth — from SEO and content to site performance and link strategy — and help us become the go-to authority in the publishing space.

✍️ What You’ll Be Doing
  • Updating and republishing blog posts to improve user experience and reader engagement (think: consolidating posts, improving CTAs, fixing links, adding visuals, and tightening up copy)
  • Managing on-page SEO optimizations across existing and new content
  • Executing technical SEO fixes (broken links, schema, internal linking, 301s, etc.)
  • Leading backlink acquisition efforts — creating share-worthy content, infographics, and outreach campaigns that grow our domain authority
  • Publishing new blog content when it supports growth goals — ensuring strong RankMath SEO scores and a smooth publishing process
  • Continuously improving content quality, readability, and engagement
  • Adding and updating affiliate links to maximize organic affiliate revenue
🌟 Native Genius

A talented writer with an analytical mind — someone who can blend creativity, curiosity, and data to craft content that ranks and converts.

✅ You’re a Great Fit If You Have
  • Proven experience doubling or tripling organic traffic through content and SEO
  • Deep SEO expertise — from strategy and content optimization to technical fundamentals
  • Strong writing and storytelling skills that bring clarity and authority to every piece
  • A personal passion for books, publishing, or author education
  • An eye for data — you love seeing how content performs and optimizing for impact
💡 Bonus Points For
  • Experience in a publishing, education, or creative services business
  • Success building organic traffic around service-based funnels
  • Comfort with analytics tools (Google Analytics, RankMath, Ahrefs, or SEMrush)
  • Familiarity with affiliate optimization and content ROI tracking
💰 The Pay

$60,000 – $80,000 / year (depending on experience)

🌈 Perks & Benefits
  • Health, dental, and vision insurance
  • PTO + paid holidays
  • 401(k) option
  • Monthly self-care stipend
  • Work alongside a mission-driven team helping authors make an impact through books

📍 Location: Austin, TX — this role is in-office, 5 days a week

If you’re ready to grow traffic, elevate our content game, and help thousands of aspiring authors discover us — we’d love to meet you.


👉 Apply now and help us build the future of selfpublishing.com.

Top Skills

Ahrefs
Google Analytics
Rankmath
Semrush
Am I A Good Fit?
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The Company
80 Employees
Year Founded: 2014

What We Do

At selfpublishing.com, we're dedicated to transforming lives through the power of books. By guiding authors to write and publish bestselling works, build thriving businesses, and launch successful author careers, we're making a profound impact. Our goal? To empower 100,000 individuals to publish their own books by 2035. Join us in reshaping the publishing landscape and unleashing the potential of aspiring authors worldwide.

Why Work With Us

Working here means being part of a team that believes in the power of storytelling to change lives. We're not just a company; we're a movement dedicated to helping individuals unleash their creative potential and share their messages with the world. If you're passionate about making a difference, thrive in a dynamic environment, and want to be part

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