Marketing Specialist - Senior

Posted 11 Days Ago
Be an Early Applicant
Galesburg, MI, USA
In-Office
Senior level
Automotive
The Role
Develop and execute marketing and communications strategies across social media, press releases, mass communications, and internal platforms. Create audience-focused content, analyze communication performance, conduct market and competitive research, and use customer and CRM insights to identify trends and growth opportunities. Collaborate with sales, product, customers, and cross-functional stakeholders to align marketing plans across Product, Price, Promotion, and Placement.
Summary Generated by Built In

We are looking for a talented Marketing Specialist – Senior to join our team in Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies in Galesburg, MI.   

This role is an employee of the Eaton Cummins Joint Venture (ECJV): Eaton Cummins Automated Transmission Technologies. Internal candidates are defined as employees of the ECJV.  

In this role, you will make an impact in the following ways: 

  • Stakeholder Partnership & Alignment: Build strong relationships across customers, sales, product, and cross-functional teams by anticipating stakeholder needs, balancing competing priorities, and driving alignment toward shared business objectives.
  • Strategic Communication & Influence: Deliver clear, audience-focused communications that translate complex market insights into actionable strategies, enabling informed decision-making at all levels of the organization.
  • Customer-Centric Growth: Strengthen customer relationships by identifying evolving needs, championing customer-focused solutions, and ensuring business strategies remain aligned with market demands.
  • Market Intelligence & Insight Generation: Research, analyze, and synthesize market trends, competitive dynamics, customer feedback, and channel developments to uncover opportunities that support growth and competitive advantage.
  • Marketing Strategy Execution: Develop and influence marketing plans across Product, Price, Promotion, and Placement, ensuring initiatives effectively address customer needs while driving business performance.
  • Cross-Functional Engagement & Collaboration: Foster an environment of engagement and accountability by bringing teams together around common goals, encouraging participation, and inspiring high-performance outcomes.
  • Planning, Prioritization & Resource Optimization: Align priorities with organizational objectives, efficiently deploy resources, and execute strategic initiatives that deliver measurable business results.
  • Inclusive Decision-Making & Diverse Perspectives: Leverage diverse viewpoints, backgrounds, and experiences to strengthen problem-solving, enhance innovation, and create solutions that resonate across customers, markets, and stakeholders.
Responsibilities

To be successful in this role, you will need the following: 

  • Strategic Communications Management: Effectively manage and coordinate communications across multiple channels, including social media, press releases, mass communications, and internal platforms, ensuring consistent messaging and audience engagement.

  • Content Development & Marketing Excellence: Create compelling marketing and communications content that strengthens brand awareness, supports business objectives, and resonates with target audiences.

  • Data-Driven Decision Making: Monitor communication performance metrics, analyze results, and continuously optimize strategies and campaigns to improve effectiveness and reach.

  • Market Intelligence & Customer Insights: Leverage market research, data mining techniques, and CRM insights to identify trends, understand customer needs, and inform strategic marketing and business decisions.

 
Education, Licenses, Certifications: 
College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations. 
Experience: 
Intermediate level of relevant work experience required.
Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

Qualifications

Compensation and Benefits 

The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate. 

Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits. 

 

About UsCummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

Skills Required

  • College, university, or equivalent degree in Marketing, Sales, Business Administration, or a related subject
  • Intermediate level of relevant work experience
  • Knowledge of and experience using the four Ps of marketing: Product, Price, Promotion, and Placement
  • Licensing for compliance with export controls or sanctions regulations, if required for the position

Cummins Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cummins and has not been reviewed or approved by Cummins.

  • Retirement Support A 401(k) with company contribution/match and both defined contribution and defined benefit pension plans are offered, alongside profit sharing and an employee stock purchase plan. This mix supports long-term savings and financial security.
  • Healthcare Strength Multiple medical plan options (HSA, HSA Plus, PPO) with dental, vision, life and long-term disability coverage are provided, along with telehealth, mental-health support, and wellness tools. In-network protections and HSA/HSA Plus structures are described to help manage costs.
  • Parental & Family Support Paid maternity and paternity leave, family medical leave, and adoption assistance are offered. Reduced or flexible hours and unpaid extended leave options further support caregiving needs.

Cummins Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Columbus, IN
35,251 Employees
Year Founded: 1919

What We Do

At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.

Similar Jobs

In-Office
Farmington Hills, MI, USA
10040 Employees
In-Office or Remote
4 Locations
483 Employees
102K-170K Annually

Wipfli Logo Wipfli

Senior Specialist, Lead Support & Marketing Data

Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Remote or Hybrid
United States
2900 Employees
66K-89K Annually

Arctic Wolf Logo Arctic Wolf

Senior Partner Lifecycle Marketing Specialist

Security • Software • Cybersecurity
In-Office or Remote
2 Locations
810 Employees
70K-189K Annually

Similar Companies Hiring

Cox Enterprises Thumbnail
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Atlanta, Georgia
30000 Employees
UL Solutions Thumbnail
Automotive • Professional Services • Software • Consulting • Energy • Chemical • Renewable Energy
Chicago, IL
15000 Employees
HERE Technologies Thumbnail
Artificial Intelligence • Automotive • Computer Vision • Information Technology • Internet of Things • Logistics • Software
Amsterdam, NL
6000 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account