At Cranial Technologies we’re not just reshaping heads, we’re reshaping lives. Our number one priority is our patients and their families. Families choose us because of the different kind of healthcare experience we offer through exceptional customer service, superior outcomes using the DOC Band® and a passion for the babies we treat.
We are looking for a dynamic, driven Marketing Specialist to join our team. The Marketing Specialist will be responsible for all email marketing campaigns and social media campaigns in addition to supporting the general marketing team with other projects. Our ideal candidate is highly organized, analytical, and collaborative.
This position is a fully remote position with travel in the United States 3-4 time per year.
Responsibilities
Email Marketing:
- Create and execute engaging email campaigns to support lead generation and brand awareness.
- Develop email strategies that drive results, including open rates, click-through rates, and conversions.
- Build and maintain email templates aligned with brand guidelines.
- Segment email lists to target specific audiences with tailored content.
- Monitor email analytics, generate reports, and make recommendations for improvements.
Social Media Management:
- Create and manage content calendars for organic social media platforms (Meta, IG)
- Develop creative, engaging, and brand-appropriate content tailored for each platform.
- Monitor, respond to, and engage with audience comments and inquiries on social media.
- Track and analyze performance metrics to optimize social strategies.
General Marketing Support:
- Collaborate with the broader marketing team on integrated campaigns.
- Maintain alignment with brand tone and messaging across all channels.
- Assist in the creation and editing of digital and print materials as needed.
- Stay current with trends and best practices in email marketing, social media, and digital content creation.
Required Skills and Qualifications
- Bachelor’s degree in marketing, communications, or equivalent work experience.
- Experience managing email marketing, including list segmentation and performance tracking.
- Social media experience, including content creation and audience engagement.
- Knowledge of email marketing platforms (e.g., Mailchimp, HubSpot) and social media scheduling tools.
- Strong writing, editing, and proofreading skills with an eye for detail.
- Proficiency in MS Office and familiarity with basic graphic design tools
(e.g., Canva or Adobe Creative Suite). - Strong organizational and project management skills, with the ability to juggle multiple priorities.
- Adaptability to work independently in a fast-paced environment.
Desired Skills and Experience
- 3+ years of experience in email marketing and/or social media management.
- Knowledge of best practices for email marketing and social media algorithms.
- Experience marketing to healthcare professionals or within the medical field.
- Familiarity with analytics tools like Google Analytics or social media insights.
- Basic HTML knowledge is a plus.
Benefits Package for Cranial Technologies
- Medical, Vision, and Dental Insurance
- 401k Retirement Plan with a Matching Program
- 3.5 Weeks Paid Time Off + 7 Paid Company Holidays
- Life Insurance
- Short/Long Term Disability Insurance
- The pay range for this position is $60,000 - $65,000. Pay is dependent on the applicant’s relevant experience.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
You will receive a confirmation email stating your application has been submitted. Once your application has been reviewed, you should receive an update on your status via email. Please keep an eye on your spam and junk mail. Please no phone calls regarding the position.
If you are unable to submit your application, please email the recruiting department at [email protected] for assistance.
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What We Do
Founded in 1986, Cranial Technologies is the only company in the world solely dedicated to treating infants with plagiocephaly. It’s our mission to provide the best possible treatment, experience and outcome for every family who seeks our care. To date, we’ve cared for approximately 175,000 babies using our proven safe and effective DOC Band® cranial orthotic. In 1998, Dynamic Orthotic Cranioplasty®, known as the DOC Band, became the first cranial helmet cleared by the U.S. Food and Drug Administration for plagiocephaly treatment and, a few years later, for plagiocephaly treatment associated with post-surgical correction. Today, the DOC Band is the only device supported by clinical studies and nearly 35 years of documented outcomes. Each of our bands is custom made using state-of-the-art technology and lightweight, hypoallergenic materials that ensure safety and comfort. Our clinics are family friendly, pediatric-focused, providing care exclusively for plagiocephaly patients. They are staffed by highly trained, specialized clinical staff that work closely with families to achieve the best possible outcome for the babies we treat. IG: @DOCBand Facebook: @DOCBand Twitter: @DOCBand #orthotics #pediatrics #cranialremolding #flatheadsyndrome #plagiocephaly #DOCBand #CranialTechnologies
