Marketing Specialist - Public Sector Technology (Hybrid)

Marketing Specialist, Public Sector Technology (Hybrid)

Our corporate Marketing team is looking for a Marketing Specialist to help fuel our continued business growth for our digital modernization and experience capabilities. Reporting to the Senior Director of Federal Civilian Marketing, you will help tell our story through engaging marketing campaigns, paid promotion, in-person events, and digital content from white papers to webinars.

We’re not a typical consulting firm, so we’re not looking for a typical Marketing Specialist. We’re looking for a team player who can not only execute a marketing strategy but also understands how to translate complex ideas and data into engaging campaigns.

And we have an incredible story to tell. We provide industry-leading technology, digital engagement and advanced data and analytics services, tools and platforms—all backed by deep domain expertise—to U.S. federal agencies, helping them meet evolving citizen, workforce and mission needs. We’re at the vanguard of important work improving the lives of millions of people in the U.S. and around the world.

This is a hybrid role based from our global headquarters, Reston, VA.

What You Will Do

• Support cross-channel marketing campaigns that advance and deliver on our federal digital modernization business goals. Channels include both offline and online tactics, from digital ads to events.

• Partner with marketers and subject-matter experts to create and execute integrated B2G marketing campaigns. Business teams involved may include brand, creative, content, digital, accounts, operations and more. You will track project schedules and ensure timely delivery of marketing activities.

• Support the creation of marketing content (blog posts, white papers, case studies, webinars etc.), including translating complex concepts, data and analysis into digestible and engaging narratives.

• Support the management of in-person and virtual events, at a strategic (i.e. messaging development, content creations, speaker/panelist selection) and a tactical level (i.e. staff coordination, event logistics, booth setup).

• Support paid media campaigns, from paid social media to media sponsorships to digital advertising.

• Help educate and encourage ICF employees to engage with social media to further extend the reach of our corporate marketing content and align our social presence to our broader industry campaigns.

• Work with senior staff to prioritize conferences and industry awards to maximize ICF’s exposure in the marketplace.

• Work with a public relations firm to help drive media coverage that elevates ICF’s brand and contributes to our market growth.

• Maintain accuracy and accountability of budget, create and execute work back plans, evaluate results against goals, and deliver wrap-up reports.

• Partner with the corporate communications team to drive synergies between marketing campaigns and corporate campaigns.

• Support data analysis and reporting efforts associated with various marketing strategies and campaigns.

What You Will Bring With You

• 5 + years of experience in marketing, which must include working in B2G or B2B environments.

• Experience working closely with content, communications, brand, and / or creative teams.

• Experience planning and delivering integrated omni-channel marketing campaigns.

• Experience with marketing technology stacks, including automation systems such as Marketo, Eloqua, etc., and / or digital advertising platforms such as Demandbase, LinkedIn Advertising, etc.

What We’d Like You To Bring With You 

• A Bachelor’s degree, in marketing, communications, event management or related field.

• Knowledge of the U.S. federal market.

• Experience planning and executing in-person and virtual events.

• Experience with Account Based Marketing campaigns.

• Experience in technology, product and solution marketing.

• Experience with CRM system, such as Dynamics

• Experience with web content management systems, such as Sitecore, and digital event tools, such as Go-to-Webinar.

Professional Skills

• Excellent communication, collaboration, and interpersonal skills, and an ability to influence a spectrum of internal stakeholders.

• Ability to work across teams and departments in a highly collaborative way.

• Ability to manage day-to-day tasks independently. 

• A creative flair that thrives in a fast-paced environment.

• A self-starter approach to initiate and drive new projects.

• The ability to deal with uncertainty, complex situations, and tight deadlines.

• Confidence to contribute individually, but also lead, manage, or participate in cross-functional teams.

• Experience building and maintaining excellent working relationships.

• A passion for finding new and creative ways to reach an audience.

• Strong project management and time management skills and an ability to juggle multiple priorities simultaneously.

• The ability to teach us something new! We know the best ideas often come from those with a fresh perspective, from people who are willing to look at things differently. 

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

We can only solve the world's toughest challenges by building an inclusive workplace that allows everyone to thrive. We are an equal opportunity employer, committed to hiring regardless of any protected characteristic, such as race, ethnicity, national origin, color, sex, gender identity/expression, sexual orientation, religion, age, disability status, or military/veteran status. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO & AA policy.

Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation please email [email protected] and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. Read more here: Requesting an Accommodation for the ICF interview process.

Read more about workplace discrimination rights, the Pay Transparency Statement, or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act.

Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.

The pay range for this position based on full-time employment is:

$72,402.00 - $123,084.00

Reston, VA (VA30)