Nu is one of the largest digital financial platforms in the world, with more than 127 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/
About the roleWithin the Product & Customer Lifecycle Marketing team, this person will be responsible for helping the team build lifecycle management strategies centered around the customer journey in the Mass Market segment, considering segmentation and contextual behavior.
You'll be responsible for:- Connecting analytical insights (such as critical stages of the customer journey that define their engagement and relationship with Nu) with practical customer journey management strategies. As Nubank grows, the challenge of delivering personalized journeys and building long-term relationships with customers becomes increasingly complex;
- Combining product funnel analysis with a deep understanding of customer segments to drive engagement at critical lifecycle stages (e.g., onboarding at Nubank, moments of delight or friction, churn prevention);
- End-to-end performance management: strategic alignment, understanding of business objectives, planning and implementation of communication flows, copywriting using proprietary AI tools, and results monitoring and reporting to relevant stakeholders;
- In this role, you will work closely with (1) the Analytics team to define test parameters, monitor performance, and identify business opportunities, and (2) Product Owners to determine where product journeys best fit each stage of the customer lifecycle.
We are looking for someone with:
- Experience in consumer-facing roles at app service or financial companies;
- Experience managing multiple stakeholders and influencing product teams;
- Executive, structured, and concise communication skills;
- Analytical mindset and problem-solving skills;
- Experience analyzing success and engagement metrics;
- Experience with multi-channel journeys and touchpoints, aligned with brand voice and positioning;
- Process improvement and project management skills;
- Advanced English.
Location for this opportunity
São Paulo, Brazil
Our Benefits- Chance of earning equity at Nubank
- Food/ Meal Card (Vale-Refeição and/or Vale Alimentação)
- Public Transportation Commuting Benefit (Vale-Transporte)
- NuCare – Psychological, Financial and Legal Assistance Program
- Life Insurance
- Medical Plan
- Dental Plan
- NuLanguage – Language Course Program
- Nucleo - Our learning platform of courses
- Extended Parental Leave
- Daycare Allowance
- Parental Consultancy
- Work-from-home Allowance
- Gym Partnerships
- 30 days of paid vacation
- Relocation Assistance Package, if applicable
- Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Explore how we build technology at Nubank:
🔗 building.nubank.com.br ↗
🎥 youtube.com/@building.nubank ↗
🎧 Listen to our stories on Spotify ↗
Skills Required
- Experience in consumer-facing roles at app service or financial companies
- Experience managing multiple stakeholders and influencing product teams
- Executive, structured, and concise communication skills
- Analytical mindset and problem-solving skills
- Experience analyzing success and engagement metrics
- Experience with multi-channel journeys and touchpoints aligned with brand voice
- Process improvement and project management skills
- Advanced English
Nubank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nubank and has not been reviewed or approved by Nubank.
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Fair & Transparent Compensation — Compensation is considered competitive, especially for tech roles in Brazil/LatAm, with strong top‑of‑band packages reported for senior and product/design positions. Salaries are often described as good, contributing to broadly positive pay sentiment.
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Equity Value & Accessibility — Equity opportunities (typically RSUs) are widely available across postings and regarded as a meaningful component of total compensation. This equity element strengthens overall packages, particularly for technical and product roles.
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Parental & Family Support — Parental leave is extended and gender‑neutral across countries, with additional childcare support and parental counseling in Brazil. These family‑focused policies enhance the perceived value of the benefits package.
Nubank Insights
What We Do
Nu was born in 2013 with the mission to fight complexity to empower people in their daily lives by reinventing financial services. We are one of the world’s largest digital banking platforms, serving more than 70 million customers across Brazil, Mexico, and Colombia. As one of the leading technology companies in the world, Nu leverages proprietary technologies and innovative business practices to create new financial solutions and experiences for individuals and SMEs that are simple, intuitive, convenient, low-cost, empowering, and human. Guided by its mission, Nu is fostering access to financial services across Latin America.
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