Marketing Specialist (Pathway)

Are you passionate about empowering the next generation through education and creating opportunities that shape the future of tech? Do you thrive in driving impactful marketing campaigns that connect with young learners and inspire action?

We’re looking for a Pathway Marketing Specialist with 3-5 years of experience in marketing, ideally within the education or youth sector. In this role, you’ll lead digital and offline recruitment efforts, build strong school partnerships, and foster community engagement to attract young talent to Pathway, our newest program.

If you’re ready to make a meaningful difference and be part of a transformative journey, join us in bringing this mission to life.

ABOUT ALX AFRICA

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

 Visit our website www.alxafrica.com to learn more about our digital revolution.

ABOUT THE ROLE

ALX Africa is looking for a Pathway Marketing Specialist to drive learners’ recruitment for our Moroccan Market. As the Marketing Specialist for Pathway, you will be responsible for: 

• Manage Digital Campaigns: Oversee alongside the agency the digital marketing initiatives such as influencers, media buying, and social content.
• Engage in Content Creation: Develop clear, engaging content tailored to young audiences on both Instagram and TikTok and one for their parents on Facebook, Youtube and Instagram.
• Coordinate Offline Marketing: Implement on-ground outreach strategies such as events, school presentations, and informational sessions to engage our target audience.
• School Partnerships: Coordinate with the Partnership Manager to develop and nurture relationships with schools to increase awareness and establish Pathway as a leading opportunity provider for their students.
• Ambassador Program: Create and manage a network of student ambassadors who can promote Pathway within their schools and communities.
• Nurture Prospective Applicants: Build and sustain engagement with potential learners and their families, providing ongoing support and information to encourage enrollment.
• Parent Communication: Tailor messaging to resonate with parents, addressing their questions and demonstrating the program’s value for their children’s futures.
• Market Analysis: Track recruitment performance and analyze data to refine strategies, ensuring effective reach and enrollment growth.

REQUIREMENTS:

Must-have:

• 3-5 years of experience in marketing, recruitment, or program management, ideally within education or youth-oriented programs.
• Strong project management skills with the ability to lead multi-channel marketing initiatives across digital (social media, email campaigns) and offline (events, school outreach) channels.
• Experience in event planning and offline outreach, including organizing school presentations, ambassador programs, and community engagement activities.
• Data analysis and reporting skills, able to interpret engagement metrics and adjust recruitment strategies based on insights.
• Demonstrated experience nurturing leads, with an ability to engage and convert young audiences.
• Strong content creation skills, with an ability to direct creative direction for materials for both digital and offline marketing tailored to diverse audiences.

Nice to have:

• Experience working in fast-paced, mission-driven organizations or startups.
• Knowledge of youth trends and behaviors to tailor campaigns effectively to target audiences.
• Background in building partnerships with educational institutions and community organizations.
• Creative storytelling and copywriting abilities to craft compelling messaging.
• Previous experience managing ambassador or influencer programs.

Person Specification/Attributes:

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Due to the considerable amount of virtual working and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential. As an employee, you will be encouraged to continually develop your capability & attain certifications to reflect your growth as an individual.

--