Company: CGIC
Department: Marketing & Partnership
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: This role operates in English.
Additional Information: This/these role(s) is/are currently vacant
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients and our communities.
Develops and executes integrated marketing programs and initiatives that support business and partnership objectives. Collaborates across teams and channels to deliver effective, on-brand customer and partner experiences that drive engagement and business growth.
How you will create impact:- Develop and execute integrated marketing strategies, campaigns and initiatives aligned with business and partnership objectives, to achieve KPIs and drive growth.
- Translate marketing strategies and business objectives into actionable campaign plans, tactics and channel recommendations.
- Manage B2B2C marketing campaigns and initiatives, including partner promotions and contests, from planning through execution.
- Determine content and creative requirements based on campaign objectives, develop briefs, and partner with internal and external teams to deliver effective, on-brand marketing.
- Develop select marketing content and copy, including email and digital communications.
- Collaborate with cross-functional teams and partners to manage campaign execution, timelines, deliverables and stakeholder expectations.
- Monitor and evaluate campaign and partner performance against established KPIs, identifying quantitative and qualitative insights and opportunities to optimize results, strengthen engagement and drive program growth.
- 3-5 years of experience in partner/member marketing OR
- 3-5 years of experience in B2B2C, or digital marketing
- Post secondary education in business, marketing or a relevant field
- Knowledge of digital and integrated marketing principles and strategy
- Ability to translate marketing strategies and business objectives into actionable campaigns and tactics
- Strong project management and organizational skills, with the ability to manage multiple initiatives, timelines and stakeholders
- Ability to analyze marketing performance and use insights to inform recommendations and optimize results
- Strong collaboration and relationship-building skills
- Demonstrated ability to apply creative problem-solving to overcome challenges and identify effective marketing solutions
- You influence change and are committed to continuous improvement, in order to exceed client expectations.
- You leverage critical thinking skills to identify problems and proactively propose solutions.
- Your strong communication skills allow you to clearly convey messages.
- You’re an effective team player who shares knowledge to support our peers.
- You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.
- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community.
- In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.
Salary information
Expected salary $60,574.00 to $100,956.00 CAD
Salary placement
The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.
Incentive/Variable pay
Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.
Skills Required
- 3-5 years of experience in partner or member marketing
- 3-5 years of experience in B2B2C or digital marketing
- Post-secondary education in business, marketing, or a relevant field
- Knowledge of digital and integrated marketing principles and strategy
- Ability to translate marketing strategies and business objectives into actionable campaigns and tactics
- Strong project management and organizational skills, including managing multiple initiatives, timelines, and stakeholders
- Ability to analyze marketing performance and use insights to make recommendations and optimize results
- Strong collaboration and relationship-building skills
- Demonstrated creative problem-solving skills
What We Do
As a leading Canadian financial services co-operative, Co-operators offers multi-line insurance and wealth products, services, and advice to build financial strength and security. With over $56 billion in assets under management, we provide financial solutions and security through property and casualty (P&C) insurance, life insurance, wealth management, institutional asset management and brokerage operations. We are governed by member organizations, including co-operative organizations, credit union centrals and representative farm organizations. We are rooted in the idea that together, we are stronger, safer, and more resilient. Our vision to be a catalyst for a sustainable society is reflected in everything we do, including our community investment programs, strategic partnerships, and active volunteerism. We champion and fund the development of community-oriented co-operatives and social enterprises, invest for positive impact, and work hard to contribute to communities across Canada by supporting financial literacy, mental health, flood safety, and sustainability initiatives and programming. With over 600 locations across the country, over 6,000 employees and a dedicated financial advisor network of over 2,500 licensed insurance representatives, we remain true to our roots: putting the needs of our clients and our communities first. Our response to COVID-19 As an essential service, we took immediate steps to ensure the health and safety of our people, clients, and communities. We’re following the direction of Health Canada as we roll out a phased return to corporate and local offices across the country. If you have applied for a posted role, a recruiter will be in touch with an update. Currently, all interviews are being conducted remotely.
