GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. By taking a three-tiered, holistic approach for evaluating security posture and ecosystems, GuidePoint enables some of the nation’s top organizations, such as Fortune 500 companies and U.S. government agencies, to identify threats, optimize resources and integrate best-fit solutions that mitigate risk.
The Marketing Specialist plays a crucial role in driving sales development, building the pipeline, increasing partner engagement, supporting account-based selling, and is crucial to the continued growth of GuidePoint Security. You must be detail-oriented and possess great communication skills. You will be responsible for driving the top-of-the-funnel pipeline through to sales by assisting in the development, execution, and administration of marketing campaigns and events for the assigned region, including Marketo automated campaigns, event and tradeshow planning, reporting, logistics, and more. Activities are based on the region’s marketing plan that is developed in collaboration with sales and marketing.
Roles and Responsibilities:
- Work with marketing leadership to help execute the region’s marketing plan.
- Assist in coordinating sponsor participation for regional events: communication, execution, and post-event deliverables.
- Produce content and various marketing assets to be used digitally and for regional events. These assets include Marketo programs and list uploads, print, social media posts, and promotional collateral.
- Monitor and facilitate lead funnel management across all activities, and report program results to all stakeholders.
- Oversee fulfillment house inventory, maintenance and distribution of regional event properties, promotional items and collateral for sales & field events.
- Assist in driving partner campaigns using co-sponsored materials and tools.
- Build and maintain ongoing communications with the sales team regarding new and planned marketing activities.
- Help to ensure that Marketo and SalesForce campaigns are updated.
- Other duties as assigned.
- Adhere to GuidePoint Security Core Values.
Required Experience:
- Bachelor’s degree preferred.
- Experience using Marketo and Salesforce required.
- Experience in event planning/logistics.
- Experience with G Suite and spreadsheet skills.
- Customer service mindset.
- Ability to measure and report the performance of marketing campaigns.
- Demonstrated excellence with written communications, project, and time management.
Travel Requirements:
- Up to 25% travel required.
Physical Requirements:
- Sedentary work
- Substantial movement of the wrists, hands, and/or fingers for a minimum of 8 hours a day
- Required to have close visual acuity to view computer terminal and/or extensive reading for a minimum of 8 hours a day
If you have additional physical requirements/changes, please discuss with HR first
We use Greenhouse Software as our applicant tracking system and Free Busy for HR screen request scheduling. At times, your email may block our communication with you. Please be sure to check your SPAM folder so that you don't miss updates on your application.
Why GuidePoint?
GuidePoint Security is a rapidly growing, profitable, privately-held value added reseller that focuses exclusively on Information Security. Since its inception in 2011, GuidePoint has grown to over 1000 employees, established strategic partnerships with leading security vendors, and serves as a trusted advisor to more than 4,200 customers.
Firmly-defined core values drive all aspects of the business, which have been paramount to the company’s success and establishment of an enjoyable workplace atmosphere. At GuidePoint, your colleagues are knowledgeable, skilled, and experienced and will seek to collaborate and provide mentorship and guidance at every opportunity.
This is a unique and rare opportunity to grow your career along with one of the fastest growing companies in the nation.
Some added perks….
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- 100% employer-paid medical premiums (employee only $0 deductible and HSA plans) along with 75% employer-paid family contributions
- 100% employer-paid dental premiums (employee only) along with 75% employer-paid family contributions
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Top Skills
What We Do
GuidePoint Security is an elite team of highly trained, top certified experts who cut through cyber chaos and confusion to put control back in your hands. We help you make the smartest, most informed decisions, choose and integrate products and services that are the best fit, and build the most effective cybersecurity posture.
We provide organizations with holistic perspective on their cyber ecosystem to minimize gaps, vulnerabilities, and optimize resources, including:
1. Understanding the changing threat landscape, vulnerabilities, and gaps
2. New insights of how product decisions align with resource capacity
3. Insightful product comparisons and integration to save time, money, and mistakes
