Marketing Specialist - New York, NY

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New York, NY, USA
In-Office
Real Estate
Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage.
The Role

Corcoran Sunshine Marketing Group is seeking a Marketing Specialist to join its New York headquarters, reporting to the VP of Marketing and working closely with both the Marketing and Project teams. This role supports the execution of project-based marketing initiatives across multiple channels, including print and digital advertising, project-specific social media, portfolio-wide and site-specific events, as well as budget forecasting and tracking.

Collaborating cross-functionally with Marketing, Sales, and Sponsor Development teams, the Marketing Specialist will play a key role in ensuring seamless day-to-day marketing operations while maintaining a high standard of quality across all initiatives. This is a fully in-office position based in New York City, with weekly visits required to development sites throughout the city.

 

Responsibilities include the following:

Project Marketing

  • Act as the project “taskmaster” and gatekeeper for Marketing campaign execution across channels, owning full visibility into timelines, status, and deliverable progression; Proactively drive the flow of work by actively collecting updates, consolidating project status information from stakeholders, and tracking dependencies across teams
  • Own the preparation and management of all meeting agendas for internal and client-facing meetings, ensuring sessions are structured, purposeful, and outcome-driven; As a client-facing role, maintain punctual and consistent attendance across all meetings is mandatory; Produce and distribute clear, actionable meeting notes and next steps to drive accountability and momentum. 
  • Attend all project-specific events as required, including early morning, evening, or off-hours sessions, and provide on-site coordination support for production activities such as photo and video shoots to ensure smooth execution
  • Maintain rigorous oversight of project trackers and budget documentation while continuously identifying next steps and ensuring accountability to keep initiatives moving on-time and on-budget
  • Coordinate with creative agencies, vendors, and internal teams; assist in the production of promotional materials with attention to brand accuracy and design quality
  • Maintain project websites, ensuring listings, portfolio, press, and team information are current and accurate
  • Own the maintenance and ongoing updates of site-wide event calendars, coordinating with cross-functional teams to ensure all events are accurately scheduled, communicated and staffed
  • Assist with project-specific management of the Instagram content calendar, including support with scheduling, caption drafting, and monitoring digital channels for accuracy
  • Collaborate with the VP of Marketing to implement and enhance team learning and development programs
  • Maintain organized and up-to-date project documentation by consistently saving, structuring, and archiving all relevant files, updates, and deliverables in SharePoint/Drive, ensuring the team has a single, accurate source of truth and that outdated materials are properly managed and retained for historical reference
  • Assist Marketing Assistant with maintaining vendor, broker and site contact lists
  • Support Marketing Communications team with the planning and execution of portfolio-wide event series, as needed

 

Qualifications

  • 3+ years of marketing and/or project management experience
  • Bachelor’s degree required
  • Strong written and oral communication skills with careful attention to detail
  • Ability to manage multiple tasks with shifting priorities in a fast-paced, team-oriented environment; highly organized and self-motivated
  • Proficiency in graphic design, with the ability to develop and modify presentations and marketing collateral while maintaining consistency with brand guidelines including Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Microsoft Office (PowerPoint, Word, Excel, Outlook) required
  • Background in luxury marketing, media, architecture, design, fine art, or real estate preferred
  • New York Real Estate Salesperson’s license required (can be obtained during first year with the company)
  • Strong judgment and discretion in managing confidential information
About Us

Corcoran Sunshine Marketing Group, Corcoran’s new development division, is the new development market authority, leading the industry as its most innovative and effective marketing and sales organization. With over 30 years of experience and sales in excess of $40 billion, Corcoran Sunshine is the recognized leader in the research, planning, marketing, and sale of luxury residential development. Corcoran Sunshine represents a curated collection of the most desirable new addresses throughout the United States and in select international locations. Corcoran Sunshine is a subsidiary of Anywhere Real Estate Inc.

Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures.  Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together.  Read more about our company culture and values in our annual Impact Report.  

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies

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The Company
HQ: Vaughan, ON
200 Employees
Year Founded: 1906

What We Do

Coldwell Banker The Real Estate Centre (CB-TREC) is an Ontario based real estate brokerage with offices in Toronto, Vaughan, Newmarket, Barrie, Innisfil, and Orillia. Their experienced team of residential and commercial agents operate across southern Ontario, helping clients reach a wide range of real estate goals. Originally founded in 1906, the Coldwell Banker brand was built on a commitment to professionalism and customer service which remains the cornerstone of our business philosophy today. Coldwell Banker is one of the oldest real estate companies in the country and this experience has helped us achieve the highest sales volume of any national real estate franchise* — double our nearest competitor. A Different Kind Of Brokerage At Coldwell Banker The Real Estate Centre, creating opportunities for our clients and our people is the foundation of our business. So whether you’re ready to buy a home, sell your existing one, or are looking for a rewarding new career, creating the right opportunity for you to achieve your dream is the core principle that’s helped us consistently grow our brokerage since 2000. Our Team Coldwell Banker TREC has Sales Representatives that cover both residential and commercial real estate. Their knowledge and experience can guide you through the real estate process and help you with all the details before, during and after the sale.

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