Marketing Specialist (Messaging & Telco API Product Specialist)

Posted 25 Days Ago
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Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Senior level
Information Technology • Software
The Role
Lead Telco messaging and API product initiatives to prevent SMS revenue loss, recover traffic, analyze customer/competitor messaging usage, drive messaging and Telco API product development (including RCS and AI-enabled omni-channel), oversee API lifecycle and documentation, and coordinate cross-functional delivery and go-to-market efforts to increase revenue.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Messaging & Telco API Product Specialist

Job Description

Messaging & Telco API Product Specialist: 

1. Drive, lead, take initiatives/actions to prevent bulk SMS revenue loss as well as find ways to gain more revenue. Analyze daily traffic volume for each customer and define stats patterns of normal, loss, gain to help BC to easily monitor their accounts' SMS volume situation. Enhance monitoring tool to be smart, low touch, easy to use, effective, efficient using automation tools.

2. Investigate and find out root causes of bulk SMS traffic loss stemming from AIS side and work with related teams to bring back the traffic.

3. Analyze traffic from IC-SMS to see which key accounts are using competitor's SMS service and work with BC to swing them to AIS.

4. Work closely with PM and backend teams to deliver projects fast in order to clock-in revenue asap.

5. Analyze AIS's market share of mobile value-added solutions (VAS) that go well with mobile airtime, and point out which customers are not using mobile + VAS with AIS yet. Set strategy to upsell, work with BC on account planning and drive outcome.

6. Drive new messaging product developement e.g. Omni-channel messaging with embedded AI capabilities, Rich Communication Service to increase revenue.

7. Drive end-to-end product development for Telco API offerings and ensure competitive differentiation and rapid go-to-market execution.

8. Oversee API lifecycle management, documentation, and customer experience.

Qualifications

'- At least 5 yrs experience in product development
- Bachelor’s degree in Engineering/Computer Science and Master’s degree in Business Administration (MBA)
- Deep familiarity with mobile network environments
- Proven track record of leading cross-functional teams and delivering successful products
- Experience in market research, product lifecycle management, and go-to-market strategies
- Well understand product development process
- Financial skills: cost structure, ROI, BE, profit, etc.
- Ability to work well under pressure and in fast-changing environments
- Highly self-motivated, autonomous, and outcome-oriented
- Strong communication skills and a service-oriented, consultative mindset

Recruiter

Alisa Promchotchai (อลิสา พรหมโชติชัย)

Skills Required

  • At least 5 yrs experience in product development
  • Bachelor's degree in Engineering or Computer Science
  • Master's degree in Business Administration (MBA)
  • Deep familiarity with mobile network environments
  • Proven track record of leading cross-functional teams and delivering successful products
  • Experience in market research, product lifecycle management, and go-to-market strategies
  • Strong understanding of product development processes
  • Financial skills: cost structure, ROI, break-even, profit analysis
  • Experience with messaging products, bulk SMS operations, and Telco APIs
  • Ability to work well under pressure and in fast-changing environments
  • Highly self-motivated, autonomous, and outcome-oriented
  • Strong communication skills and a service-oriented, consultative mindset
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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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