The Role
Manage local trade and digital marketing activities including social media, influencer relations, email journeys (Klaviyo/Mailchimp), e‑commerce optimization, GTM launches, event support, budget tracking, agency coordination, KPI/reporting and cross‑functional stakeholder collaboration to drive brand engagement and sales.
Summary Generated by Built In
About Us
Hydrafacial is a global category-creating company focused on bringing innovative products to market and delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence.
Every person here is a key player in our success. We are firm believers in making the little things count each day so the big things will follow. If this sounds like you, come check us out! This is the perfect opportunity to work with some of the best leaders in the industry while you gain the global and strategic experience to add to your professional toolbox.
Job Description:
About us:
The SkinHealth Systems Company (NASDAQ: SKIN) is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™ in microneedling, and Hydrascalp™ with Keravive™ in scalp health. Together, with our powerful global community of estheticians, partners, and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet.Contract Type: Fixed-term maternity cover position until approximately the end of September 2027. Depending on business needs and mutual interest, there may be an opportunity to extend the contract or continue employment within the company.This position will be responsible for all social media and digital channels, reporting to the Director, Marketing. The digital specialist will lead conversations around the Hydrafacial brand, engaging with consumers, estheticians, Hydrafacial providers, influencers, Key Opinion Leaders (KOLs) and colleagues.
What you’ll do:
Job Responsibilities
- Manage Hydrafacial social media channels (Instagram, Facebook, LinkedIn): editorial calendar, community management, UGC, contests, boosted content and lives.
- Generate organic content liase with the Influencer agency and Sales Teams.
- Track and measure Social Media Performance.
- Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries & questions coming through various social media channels.
- Use excellent customer service and communication skills to support and nurture customers & consumers using our brand voice.
- Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
- Assist the Marketing team in day-to-day activities such as scheduling influencer & contest winner appointments, creative briefs, and content management.
- Explore tagged content to select shareable content & repost content to Instagram stories daily.
- Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening. Build reports & insights to communicate to management.
- Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click through rates.
- Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
- Control social media expenses according to Marketing Director’s guidance and marketing budget.
- Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
- Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency. Liaise with the CS team to share Meta leads.
- Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
- Manage E-com performance, Optimize customer journey (cross-selling, UX). (DE)
- Create promotions and measure and track Performance (KPIs Tracking). (DE)
- Support Product launches via Digital landscape (Web-shop, website and Ads). (DE)
- Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
- Google Analitics analisys and reports.
- Support the Senior Digital Manager merchandising the e-commerce store.
- Support with the Tradeshows and Congresses as required.
- Other duties as assigned.
What you need to know:
Experience/Skills/Education
Required:
- Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
- Social media savviness, experience with all major social platforms including: Instagram, Facebook, LinkedIn, YouTube, TikTok.
- Expertise with website, digital campaigns and google analytics.
- Strong understanding of digital environment (B2B- e-com) and lead generation.
- Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
- Proactive and timely responses to all incoming messages. Some weekend work expected.
- Eye for engaging, shareable content with the ability to think and act quickly.
- Creative and innovative mindset to implement out-of-the-box campaigns.
- Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
- Familiarity with marketing computer software and online applications (Mail Chimp, Hootsuite, Later, SurveyMonkey, Photoshop).
- Excellent knowledge of MS Office and WordPress.
- Fluency in English and German a must.
Desired:
- Beauty or aesthetics industry experience.
- Other language skills.
- Hydrafacial™ im Bereich Hydradermabrasion
- SkinStylus™ im Bereich Microneedling
- Hydrascalp™ mit Keravive™ im Bereich Kopfhautgesundheit
- Verwaltung von Trade-Marketing-Materialien und Vertriebsunterlagen im Markt sowie Sicherstellung der inhaltlichen Richtigkeit, Produktinformationen und Markenrichtlinien
- Unterstützung bei der Planung und Umsetzung von Go-to-Market-(GTM)-Strategien und Produkteinführungen in Zusammenarbeit mit dem lokalen Team
- Koordination mit internen und externen Partnern, um die korrekte Umsetzung von Marketingmaterialien (digital und print) sowie deren Verfügbarkeit für Kunden und Vertriebsteams sicherzustellen
- Hauptansprechpartner für Marketinganfragen und allgemeine Anfragen, einschließlich der Abstimmung mit dem EMEA-Team
- Unterstützung bei der Planung und Durchführung von Messen, Kongressen und lokalen Veranstaltungen
- Betreuung der Social-Media-Kanäle und Influencer-Agenturen, einschließlich Content-Planung, Community Management und Performance-Analyse
- Verwaltung von E-Mail-Marketing-Kampagnen und Versandplänen über Klaviyo
- Unterstützung bei der Lokalisierung digitaler Kampagnen in Zusammenarbeit mit dem regionalen Digital-Marketing-Team sowie Unterstützung im E-Commerce-Bereich (Produktlistings, Aktionen und Content-Updates)
- Unterstützung bei Merchandising- und Logistikprozessen, einschließlich Beschaffung, Nachverfolgung und Umsetzung von Werbeartikeln und Marketing-Kits
- Unterstützung bei Ad-hoc-Anfragen des Vertriebs, einschließlich Produktmustern für Veranstaltungen und Koordination von Mailings
- Überwachung der Marketingausgaben gemäß Budgetvorgaben, Pflege von Budget-Trackern sowie Sicherstellung der fristgerechten Rechnungsbearbeitung von Agenturen und Dienstleistern (insbesondere in Abwesenheit des Marketing Directors)
- Unterstützung bei der Erstellung von Marketingpräsentationen und GTM-Unterlagen
- Pflege von KPI-Trackern und Unterstützung bei der Berichterstattung über Marketingleistungen
- Unterstützung bei Zeitplänen, Projektverfolgung und allgemeiner Marketingkoordination zur Sicherstellung einer reibungslosen bereichsübergreifenden Zusammenarbeit und termingerechten Umsetzung von Marketinginitiativen
- Mindestens 3–5 Jahre Berufserfahrung im Marketing, idealerweise in den Bereichen Beauty, Hautpflege oder Medical Aesthetics
- Praktische Erfahrung im Management von Social-Media-Kanälen und der Umsetzung digitaler Marketingmaßnahmen
- Erfahrung mit E-Commerce-Plattformen und digitalen Kampagnen
- Ausgeprägte Projektmanagementfähigkeiten mit der Fähigkeit, Projekte termingerecht und innerhalb des Budgets umzusetzen
- Erfahrung sowohl in der Planung als auch in der Umsetzung von Marketingmaßnahmen über Online- und Offline-Kanäle hinweg
- Hohe Detailgenauigkeit, ausgezeichnete Kommunikationsfähigkeiten und Erfahrung im Umgang mit verschiedenen Stakeholdern
- Eigeninitiative, proaktive Arbeitsweise sowie positive und teamorientierte Einstellung
- Fähigkeit, in einem dynamischen, schnelllebigen und teamorientierten Umfeld erfolgreich zu arbeiten
- Kenntnisse im Umgang mit Marketing-Tools und Plattformen wie Microsoft Office, WordPress, Hootsuite, Later, Mailchimp, SurveyMonkey, Photoshop sowie CRM-Systemen
- Fließende Deutsch- und Englischkenntnisse in Wort und Schrift sind zwingend erforderlich
Das Jahresbruttogehalt für diese Position bewegt sich in einer Bandbreite von €35,000 bis €45,000. Aktienprogramme, sofern anwendbar] qualifizieren. Die finale Vergütung wird anhand objektiver und stellenrelevanter Kriterien festgelegt, insbesondere unter Berücksichtigung von Qualifikationen, Berufserfahrung, Arbeitsort sowie interner Vergütungsgerechtigkeit.
Hydrafacial is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, sex, religion, sexual orientation, national origin, gender identity, gender expression, age, disability, genetic information, pregnancy or any other protected characteristic as outlined by color, federal, state or local laws. We are committed to working with and providing accommodation to applicants with physical and mental disabilities.
Hydrafacial does not accept unsolicited assistance or resumes/CVs from third party search firms. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral or CV/resume submitted by a search firm to any employee at our company without a valid written search agreement. If we need additional support, we will be sure to reach out directly to one of our preferred providers. Please no phone calls or emails.
Skills Required
- Minimum 3-5 years of marketing experience
- Experience managing social media channels (Instagram, Facebook, LinkedIn, YouTube, TikTok) and community management
- Experience with e-commerce platforms, digital campaigns and lead generation
- Expertise with Google Analytics and digital performance reporting
- Strong project management skills and ability to deliver on time and on budget
- Experience planning and executing marketing across online and offline channels
- Excellent communication and stakeholder collaboration skills
- Familiarity with Mailchimp, Hootsuite, Later, SurveyMonkey, Photoshop, Microsoft Office and WordPress
- Knowledge of CRM systems
- Fluency in German and English (written and spoken)
- Ability to respond proactively and provide timely customer service (some weekend work expected)
- Beauty, skincare or medical aesthetics industry experience
- Other language skills
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The Company
What We Do
The Beauty Health Company (NASDAQ: SKIN) is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™ in microneedling, and Keravive™ in scalp health. Together, with our powerful community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types in more than 90 countries. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.
