Marketing Specialist, Manulife Vitality

Manulife Vitality is a differentiated, behaviour‑change program embedded within select Individual Insurance products. Through personalized health goals, activity tracking, and rewards, Manulife Vitality helps Canadians live longer, healthier, better lives while deepening advisor engagement and supporting policyholder retention.

As the Manulife Vitality Marketing Specialist , you will play a pivotal role in supporting the planning and execution of the advisor and member marketing roadmaps. The role focuses on supporting marketing initiatives, such as reporting, brief development, budget coordination, content review, and campaign support as well as event planning and execution for Advisors experiences.

The role support an always-on, Business-to-Business (B2B) and Business-to-Customer (B2C) marketing strategy that raises awareness for Manulife Vitality with advisors and their clients who come members of the program. The marketing specialist will support end to end management of our marketing intake process and support marketing projects and requests. Employ strong project management discipline to drive marketing efficiency and effectiveness.

This position offers a fantastic opportunity to gain broad marketing exposure while building deep experience in B2B marketing strategy, lifecycle and engagement marketing, and cross functional collaboration. This role will work closely with the product and program team for Manulife Vitality, as well as external partners. 

Position Responsibilities:

• Support timely execution and delivery of multiple marketing projects in a fast-faced environment

• Maintain marketing collateral and related digital assets for Manulife Vitality across manulife.ca, advisor portal, and internal owned channels

• Maintain and update sales tools and presentation decks by capturing advisor and wholesaler feedback on an on-going basis and completely frequent audits

• Execute on deliverables to support advisor activations and key activities

• Contribute to the formulation of timely reports with relevant analysis based on data from various sources

• Oversee and manage team’s initiatives list & roadmaps

Required Qualifications:

• Post-secondary education in Marketing, Communications, Media, or a related field is an asset.

• 1 – 3 years’ work experience in a marketing function, or related field

• Excellent communications skills with strong ability to create, compose and edit written materials that are impactful and compelling

• Skilled in MS PowerPoint, MS Word, MS Excel, MS SharePoint, and other content management systems

Preferred Qualifications:

• Knowledge of Seismic, Smartsheet and Adobe WorkFront is an asset

• Basic to advance design skills, content writing, and familiarity with insurance or financial institution industry is a plus

• Strong project management skills with the ability to pull content from multiple sources and keep on top of ever-changing deliverables within required timelines

• A team player with excellent interpersonal skills and the ability to interface and work effectively with a wide range of people

• Hands-on and proactive; able to work with minimal supervision

• Career oriented with a demonstrated track record of success and drive to succeed

• Results-oriented and execution-focused within a fast-paced environment

• Ability to work collaboratively and provide direction to agency and internal partners

• Ability to respond to multiple demands and prioritize work activities within required deadlines for time sensitive projects, while adhering to records management processes and governance

• Self-motivated while being able to take direction well

• Ability to blend confidence with diplomacy, liaising directly with colleagues throughout the organization to get what’s needed to get the job done

• Adaptive to change, both on a micro scale in terms of conflicting project requests and priorities as well as larger scale changes in an ever-shifting industry landscape

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.