- Define priority industries, buyer personas, and target accounts across LATAM
- Build and execute integrated, multi-channel marketing campaigns (digital, email, events, webinars, etc.)
- Select the right channel mix based on performance insights and ROI
- Set clear objectives, KPIs, and targeting strategies for each campaign
- Adapt global messaging to resonate with LATAM audiences (beyond translation)
- Partner with regional sales teams to reflect local market needs and buying drivers
- Ensure messaging is relevant, differentiated, and drives engagement
- Own marketing contribution to pipeline growth (MQL → SAL → opportunity)
- Track lead quality, conversion rates, and funnel performance
- Identify and prioritize the highest-impact growth opportunities
- Collaborate with sales on account targeting and campaign follow-up
- Establish feedback loops to continuously improve lead quality and campaign effectiveness
- Align marketing initiatives with revenue goals and business priorities
- Analyze campaign performance and reallocate budget to top-performing tactics
- Continuously test and refine targeting, messaging, and channel mix
- Share actionable insights with stakeholders to guide decision-making
- 2–5 years of experience in B2B demand generation, growth marketing, or regional marketing
- Experience supporting or managing marketing programs in LATAM markets
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience working cross-functionally with sales or commercial teams
- Familiarity with CRM and marketing automation tools
- Experience in industrial, safety, or technology-driven industries
- Exposure to account-based marketing (ABM) strategies
- Experience managing multi-country campaigns in Latin America
- Opportunity to contribute to a mission-driven company focused on saving lives
- A collaborative, inclusive, and high-trust work environment
- Exposure to global marketing strategy with strong regional ownership
- Career growth opportunities in a rapidly expanding international business
- Competitive compensation and benefits package
- Flexible working arrangements (where applicable)
- Ongoing learning and professional development opportunities
#LI-NL1
#LI-Hybrid
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the TeamSkills Required
- 2-5 years of experience in B2B demand generation, growth marketing, or regional marketing
- Experience supporting or managing marketing programs in LATAM markets
- Strong analytical mindset with the ability to translate data into actionable insights
- Experience working cross-functionally with sales or commercial teams
- Familiarity with CRM and marketing automation tools
Fortive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fortive and has not been reviewed or approved by Fortive.
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Parental & Family Support — Parental leave is fully paid for 12 weeks for all parents, with fertility coverage via Progyny and generous adoption/surrogacy support. Backup child and adult care plus inclusive eligibility extend support across diverse family structures.
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Healthcare Strength — Multiple PPO and HSA medical options include telemedicine and second-opinion services, alongside robust mental-health access through Spring Health with no‑cost therapy sessions. The breadth of medical and behavioral health resources is highlighted as a strength.
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Retirement Support — The 401(k) provides a competitive employer match each pay period, with an additional company retirement contribution after one year of service. Financial wellness tools and an employee stock purchase plan further bolster long‑term savings.
Fortive Insights
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.
