Marketing Specialist I - Ventrac

Ventrac, a division of the Toro Company, is a growth-oriented company located in Orrville, Ohio. Our team is dedicated to excellence through innovation, a strong work ethic and quality workmanship. Join the Ventrac team who feels passionate about the products we build for commercial lawn care use. We are known for our culture of respect and collaboration, which can be measured by our low turnover, open communication, and the excitement in the air. We believe our employees are truly the most valuable asset. We not only believe that, but we also make decisions that align with that concept. We are dedicated to attracting and developing a diverse team of individuals who are committed to the success of our team at Ventrac.

The Marketing Specialist I coordinates and implements marketing communications projects; supports the planning and execution of trade shows, special events, and conferences to showcase products and amplify messaging.  They create consistent themes, messaging, and branding in all communication touch points, including advertising and social media;  and sources and develops content and visual collateral for campaigns. They track projects and prepares status reports for stakeholders. Liaises with the media, vendors, and internal sales and product teams. Support the needs of all trade shows, distributor business meetings and conventions, as required.

• Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless of expiration date, now or in the future.

• This opportunity is based out of Orrville, Ohio.   The current team works 5-days on campus. Fully remote is not available for this opportunity.

• Typical office environment as it pertains to lighting, temperature, and noise level when in administrative/operations offices.

In order to grow and build a successful career with The Toro Company, you will be responsible for: 

• Oversee all incoming leads - from pre-qualification and profile-building in the Ventrac network, to dealer assignment, plus follow up through the sales process.

• Optimize lead generation through management of all incoming platforms, as well as reporting lead stats.

• Distribute physical marketing material for lead inquiries.

• Work alongside the marketing team to craft strategic initiatives focused on driving customer interaction and lead growth.

• Receive phone calls and provide product support for current and prospective customers.

• Monitor and respond to customer inquires via the info@Ventrac inbox. 

• Social media interaction:  monitor comments and messages, respond to inquiries, and relay helpful insights to the marketing and product teams. 

• Tradeshow planning:  help the marketing and training teams to develop and execute plans including logistics, content, equipment strategy, and show insights.

• Participate in marketing activities, both in-office and on-site in the field.

• Operation of equipment during video shoots (optional, not required). 

• Support various sales and marketing initiatives focused on driving engagement with both internal teams and external brand participants.

To be considered for this role, an individual should meet the following minimal requirements: 

• Completed HS Diploma or GED equivalent required.

• 2+ years’ experience in  marketing related duties and tasks required, such as:  digital marketing campaigns with Google, Facebook or agency level.  

• Excellent interpersonal and communications skills, exhibit initiative and be a team player fully supportive of division and company objectives and culture.

• Strong customer orientation, including experience with Voice of Customer.

• Passion for providing market-leading products on time and within project scope.

• Working knowledge and experience in graphic arts, digital advertising and production.

• Familiar with marketing automation, social media marketing, and web analytics.

• Bachelor's degree required, preferably in the fields of marketing, business or engineering.

• Excellent computer skills including CRM Software and/or SAP, preferred.

• 2+ years of experience in one of the following industries:  Manufacturing, Farming, Automotive, and/or  outdoor power equipment industry preferred.

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top-tier medical/dental/vision plan, 401k, and many other great benefits - The Toro company offers employees at our Bloomington, MN HQ location a variety of perks, including: 

• Dress for your day - We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment. 

• Volunteerism - The Toro Company is proud to provide employees 20 hours of paid time to volunteer` in the community. 

• Competitive Salary – A reasonable salary estimate is $60,000-$70,000  for this opportunity.   The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. Cash compensation is one piece of our competitive total rewards package. If you need to, you can access your pay early with the DailyPay. 

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities. All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.