Marketing Specialist – GTM

Reposted 6 Hours Ago
Be an Early Applicant
Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Senior level
Information Technology • Software
The Role
The Marketing Specialist will plan and execute marketing communications, monitor market trends, coordinate sales efforts, and utilize customer data for targeted campaigns.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

Responsible for planning and executing Marketing Communication for AIS Services, including campaign planning, targeted communication using AIS customer database, sales enablement, and collaboration with device brand partners to enhance competitiveness and drive sales.

Job Description

1. Monitor market situation and competitor promotional activities in device trading to strengthen competitiveness and increase
sales opportunities
2. Plan and develop communication for device only promotional campaigns that effectively reach the target audience across
mass media and various sales channels
3. Plan the utilization of the AIS customer database to effectively present various handset models and promotions through direct
targeted communication methods such as MMS, SMS, online targeted channels, and NBO (Next Best Offer)
4. Coordinate with the sales team and design sales kits to support various touchpoints, enabling more effective selling of device
only
5. Coordinate with the Device Bundling team to align communication efforts for flagship device models

Qualifications

  • Bachelor’s degree or higher in Marketing, IMC, Business, Statistics, or Economics.
  • Minimum 5 years in Marketing/IMC.
  • Proficient in Excel, PowerPoint, image editing software, and English.
  • Experience in data-driven targeted marketing.
  • Fast learner, adaptable, and strong team player.
    (Experience in telecom/mobile device business is a plus.)

Recruiter

Aksorn Peuchsing (อักษร พืชสิงห์)

Skills Required

  • Bachelor's degree or higher in Marketing, IMC, Business, Statistics, or Economics
  • Minimum 5 years in Marketing/IMC
  • Proficient in Excel, PowerPoint, image editing software, and English
  • Experience in data-driven targeted marketing
  • Experience in telecom/mobile device business is a plus
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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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