Location: Onsite - San Jose, CA
Type: Full-time/Contract
Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications
We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy’s digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.
1. Campaign Strategy & Structure
- Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy’s trial and long-term math programs.
- Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).
2. Landing Page & Creative Optimization
- Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
- Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets.
- Analyze performance across audiences and platforms to continuously improve engagement and ROI.
3. Performance Monitoring & Cost Adjustment
- Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy’s business goals.
- Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.
- Generate performance reports with actionable insights and data-driven recommendations.
- Meta Ads Execution & Trend Integration
- Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns.
- Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static).
- 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
- Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
- Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
- Experience in education, e-learning, or family-oriented industries preferred.
- Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
- Excellent written and verbal communication skills in English.
- Competitive compensation based on experience.
- Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
- Collaborative team with a focus on creativity, experimentation, and measurable growth.
- Health, Vision, Dental Insurance + 401(k)
Skills Required
- 3+ years of hands-on experience managing Google Ads and Meta Ads.
- Proven track record of improving conversion rates and lowering acquisition costs.
- Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
- Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
- Excellent written and verbal communication skills in English.
What We Do
AL Education Group (NYSE: TAL) is an education technology (Ed-Tech) company that operates based on smart education that provides an open platform for quality education and extra-curricular learning. It serves public education, powers private education and explores new education models for the future on a global scale. Our mission is Advancing Education Through Science and Technology. Currently there are more than 4 million students per week on TAL’s online and offline education platforms. Think Academy (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group, is recently established to provide K-9 extra-curricular learning services through technology in the US. Offering accelerated learning in math, Think Academy fosters the children’s ability to think critically, strengthens their logic skills, and helps them fulfill their goals through innovative teaching techniques. Currently Think Academy is located in San Jose, California, offering various K-9 Math and Chinese live online courses across the nation.
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