Marketing Specialist - Go To Market

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office
70K-80K Annually
Junior
Information Technology • Payments • Software
The Role
Support go-to-market marketing by executing multi-channel campaigns, coordinating industry events, managing leads and sales enablement materials, tracking campaign performance, and assisting cross-functional GTM initiatives to drive pipeline growth and sales effectiveness.
Summary Generated by Built In

Why Join Us


Be part of an organization that’s driving change and consistently recognized as a top employer. At Deluxe, we know that great people build great companies—and we invest in you accordingly.


  • We’re proud to be recognized as a Great Place to Work and a top workplace for Moms, Dads, LGBTQ+ employees, and Veterans.
  • We offer competitive benefits starting on day one, designed to support your life both in and out of work.
  • 42% of our employees have stayed for 10+ years, citing our people, benefits, work-life balance, inclusive culture, and team support as key reasons why.

The GTM marketing specialist supports go-to-market (GTM) marketing initiatives by coordinating campaign execution, industry events, sales enablement resources, and lead management activities. Partners with cross-functional teams to support marketing programs aligned to revenue goals, execute customer and sales communications, track campaign performance, and ensure effective project coordination across GTM initiatives. Contributes to pipeline growth through event management, campaign support, and operational execution that enhances sales and marketing effectiveness.
  • Support the execution of targeted marketing campaigns aligned to sales priorities and revenue initiatives
  • Support go-to-market activities for core solutions through campaign execution, messaging updates, and sales support initiatives
  • Own the coordination and logistics for Tier 2 and Tier 3 industry events, including booth planning, lead management, campaign coordination, and follow-up activities
  • Help maintain and organize sales enablement materials, presentations, messaging resources, and campaign assets
  • Support the development and deployment of email campaigns, customer communications, and sales outreach materials
  • Partner with GTM Marketing Manager on strategic marketing initiatives by assisting with execution, project coordination, research, and campaign support activities
  • Assist with reporting and tracking campaign engagement, event metrics, and pipeline support activities
  • Provide day-to-day support for broader GTM initiatives and cross-functional coordination efforts
  • Assist in managing project timelines, deliverables, and communication across GTM initiatives to support execution consistency
  • Support lead management and campaign tracking activities to help ensure accurate follow-up and pipeline visibility

Basic Qualifications:

  • Bachelors degree in related field and 2 years experience or HS/GED and 6 years for related experience
  • Experience executing multi-channel marketing campaigns (email, digital, events)
  • Strong project management and organizational skills
  • Proficiency with marketing tools (e.g., CRM (Salesforce), marketing automation platforms)
  • Excellent written and verbal communication skills

Preferred Qualifications:

  • Familiarity with data analysis and campaign performance tracking
  • Experience working cross-functionally with sales and product teams
  • Background in payments, fintech, or SaaS industries

Must be 18 years of age or older

Compensation

The compensation range for this position is $70,000.00 - $80,000.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.

Benefits

In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked:

  • Healthcare (Medical, Dental, Vision)

  • Paid Time Off, Volunteer Time Off, and Holidays

  • Employer-Matched Retirement Plan

  • Employee Stock Purchase Plan

  • Short-Term and Long-Term Disability

  • Infertility Treatment, Adoption and Surrogacy Assistance

  • Tuition Reimbursement

These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families.

Deluxe Corporation is an Equal Employment Opportunity employer:
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law.
 

Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

Skills Required

  • Bachelors degree in related field and 2 years experience OR HS/GED and 6 years related experience
  • Experience executing multi-channel marketing campaigns (email, digital, events)
  • Strong project management and organizational skills
  • Proficiency with marketing tools (e.g., CRM (Salesforce), marketing automation platforms)
  • Excellent written and verbal communication skills
  • Must be 18 years of age or older
  • Familiarity with data analysis and campaign performance tracking
  • Experience working cross-functionally with sales and product teams
  • Background in payments, fintech, or SaaS industries

Deluxe Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Deluxe and has not been reviewed or approved by Deluxe.

  • Retirement Support The company provides a 401(k) with employer matching and an employee stock purchase plan, with access beginning quickly for many roles. The 401(k) match, paused during the pandemic, has been reinstated, signaling continued support for long‑term savings.
  • Leave & Time Off Breadth Flexible time off, paid holidays, and paid volunteer time are available, with benefits often starting on day one. Parental leave, adoption and surrogacy assistance, and family medical leave expand time‑off support across life stages.
  • Healthcare Strength Medical, dental, and vision coverage are provided with day‑one eligibility in many cases. Additional resources like disability coverage, an employee assistance program, and multi‑dimensional well‑being support bolster the core health offering.

Deluxe Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Minneapolis, MN
5,001 Employees
Year Founded: 1915

What We Do

We help enterprises, small businesses and financial institutions deepen customer relationships through trusted, technology-enabled solutions. Here at Deluxe, we help you unlock your potential so that your business successfully grows and thrives which positively impacts our communities all around. Our innovative payments, data and marketing solutions help you Accelerate Growth, Enable Payments and Empower your SMB Relationships. Accelerate Growth – With us, we propel your business forward with data-driven customer acquisition and multi-platform marketing toolkits; accelerate customer acquisition through our targeted data driven marketing campaigns and build brands through our customized, brand compliant web storefronts, promotional products, print services, and retail packaging services. Enable Payments – Our technology solutions enable you to send and process payments more easily. With us, you can optimize your order to cash processes with Lockbox, integrated receivables and bill pay, as well as improve your payer and payee experience with our secure and convenient check products and flexible digital payments. Empower Small Business Relationships – We help empower your small business with tools to start, run, grow and operate the business. We help increase revenue with promotional products, data driven and print marketing and retail packaging as well as support in managing income with our checks and forms, digital payments, and remote deposit capture. We also assist in protecting and branding businesses with logo design, trademark filings and websites and hosting services along with assisting in managing HR and Operations using our incorporation services, and payroll and human capital management. Unlock your potential: www.deluxe.com

Similar Jobs

White Cap Logo White Cap

Marketing Specialist

Consumer Web • eCommerce • Retail
In-Office
30360, Atlanta, GA, USA
5465 Employees

Wells Fargo Logo Wells Fargo

Consultant

Fintech • Financial Services
Hybrid
Atlanta, GA, USA
205000 Employees
119K-224K Annually
Hybrid
Fort Oglethorpe, GA, USA
205000 Employees

Wells Fargo Logo Wells Fargo

Consultant

Fintech • Financial Services
Hybrid
Atlanta, GA, USA
205000 Employees
119K-224K Annually

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account