Marketing Specialist Execution

Summary:

The Marketing Specialist, Execution will be responsible for executing email marketing campaigns to drive lead generation for Cashout, Streamline, CRT, and Trigger communications, as well as for Virtual Outreach events and Ancillary product lines within the Servicing division. This role will manage the email marketing process end-to-end, including building and deploying campaigns, managing email calendars, optimizing content, and reporting on results. As part of a rapidly growing marketing team, the Marketing Specialist will work closely with cross-functional teams to ensure all email communications align with strategic goals.

Essential Job Duties and Responsibilities:

• Execute high-quality email marketing campaigns, managing the process from creation to deployment.

• Produce engaging, mobile-friendly content within Salesforce Marketing Cloud (SFMC) using Content Builder.

• Maintain an organized email calendar to ensure timely execution of campaigns.

• Optimize design and layout of emails according to email industry standards and best practices.

• Regularly participate in ideation and reporting sessions with cross-functional teams for ongoing campaign planning and optimization.

• Partner with the Sr. SFMC Specialist for more advanced journey orchestration, logic design, and troubleshooting.

• Work closely with the FM Product Strategy Team to align campaign activations with overarching business goals.

• Collaborate with the data team to troubleshoot any journey issues and ensure data integrations.

• Partner with the CDP Data Team to source and utilize data extensions from the Customer Data Platform (CDP).

• Conduct quality assurance checks to ensure campaign accuracy and optimal user experience prior to deployment.

• Analyze campaign performance, including opens, clicks, and conversion metrics, and recommend adjustments to enhance results.

• Produce reports to communicate key campaign insights and optimizations.

• Assist in both ongoing BAU campaigns as well as new and ad-hoc campaign requests, responding quickly to business needs.

• Stay current on email marketing trends, SFMC capabilities, and best practices to enhance campaign effectiveness.

• Comply with all company policies and procedures.

• Maintain regular and punctual attendance.

Other Job Duties and Responsibilities:

Performs other related duties as assigned.

Supervisory Responsibilities:

This position is an individual contributor.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Proficiency in Salesforce Marketing Cloud Content Builder is required, with additional knowledge of Automation Studio and Journey Builder preferred. SFMC certification is highly desirable.

• Experience in campaign performance measurement with the ability to adjust strategies based on data insights.

• Hands-on experience in AMPscript & SQL is a plus but not mandatory.

• Strong understanding of email industry standards and mobile optimization best practices.

• Excellent project management skills with an ability to meet tight deadlines in a fast-paced environment.

• Proven ability to manage quality assurance processes for error-free campaign deployment.

Education and/or Experience:

Bachelor’s Degree in Marketing or a relevant field and at least 1+ year of hands-on email marketing experience, preferably within a CRM or digital marketing role or equivalent combination of education and experience.

Certificates, Licenses, Registrations:

None Required

Work Complexity:

Addresses problems that are not immediately evident but typically not complex. Problems are typically within the immediate job area. Problems are typically solved through drawing from standard procedures and basic analysis.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.  The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity:

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.

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