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Job Function:
MarketingJob Sub Function:
Advertising & PromotionsJob Category:
ProfessionalAll Job Posting Locations:
São Paulo, BrazilJob Description:
Marketing Specialist – Electrophysiology - MedTech SP
Position Overview
The Marketing Specialist – Electrophysiology will lead customer engagement initiatives, congresses, scientific events, and promotional activities while supporting product management and commercial planning activities within the EP BU in Brazil.
This role is responsible for driving customer-facing programs, managing marketing investments, supporting product strategies, and contributing to business performance through cross-functional collaboration.
The ideal candidate is a collaborative and customer-focused professional with strong analytical, communication, and project management skills, capable of managing multiple priorities in a dynamic healthcare environment.
Key Responsibilities
Events & Customer Engagement
- Lead planning and execution of congresses, customer events, workshops, promotional activities and internal events.
- Manage event strategy, logistics, budgets, execution, and post-event evaluation.
- Partner with Sales, Clinical, and Professional Education teams to deliver impactful customer engagement initiatives.
- Build relationships with KOLs, healthcare professionals, scientific societies, and key customers.
- Support development of promotional materials and communication assets.
- Monitor event effectiveness and identify opportunities for continuous improvement.
Product Management
- Support product lifecycle management and execution of portfolio strategy.
- Monitor market trends, competitive activities, and customer needs.
- Support product launches and commercialization activities in collaboration with regional and global teams.
- Develop product positioning, value propositions, and marketing materials.
Commercial Planning & Business Performance
- Support forecasting, demand planning, and S&OP activities.
- Analyze sales performance and business trends to support decision making.
- Contribute to pricing analyses, business planning, and annual operating plans.
- Monitor key business indicators and recommend actions to improve results.
Budget Management
- Manage the A&P budget and related marketing investments.
- Monitor spending, ROI, and budget forecasts.
- Ensure compliance with internal financial and procurement policies.
Cross-Functional Collaboration
- Coordinate initiatives across Sales, Clinical, Professional Education, Finance, Supply Chain, and HEMA.
- Support sales force effectiveness through marketing tools, insights, and training resources.
- Lead cross-functional projects and drive operational excellence.
Qualifications
Education
- Bachelor’s degree required.
- Preferred fields: Business Administration, Marketing, Engineering, Economics, Life Sciences, Biomedical Engineering, Healthcare Administration, or related fields.
- MBA or postgraduate degree is a plus.
Experience & Skills
- Experience in Marketing, Product Management, Commercial Excellence, Business Planning, or related areas.
- Experience managing customer-facing events, congresses, and marketing programs.
- Experience managing marketing budgets and investments.
- Knowledge of forecasting, demand planning, and S&OP processes.
- Strong analytical, communication, stakeholder management, and project management skills.
- Advanced Microsoft Office skills (Excel and PowerPoint).
- Intermediate English, including conversational use.
- Availability to travel.
Preferred Qualifications
- Experience in medical devices, cardiovascular, or electrophysiology markets.
- Experience supporting product launches.
- Knowledge of healthcare customer engagement and scientific event management.
- Exposure to pricing, business planning, and financial analysis.
- Experience with physician education programs and KOL engagement.
Location: J&J SP
Required Skills:
Preferred Skills:
Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product StrategiesSkills Required
- Bachelor's degree
- Experience in Marketing, Product Management, or Commercial Planning
- Experience managing customer-facing events, congresses, and marketing programs
- Experience managing marketing budgets and monitoring ROI
- Knowledge of forecasting, demand planning, and S&OP processes
- Strong analytical, communication, stakeholder management, and project management skills
- Advanced Microsoft Office skills (Excel and PowerPoint)
- Intermediate English (conversational)
- Availability to travel
- MBA or postgraduate degree
- Experience in medical devices, cardiovascular, or electrophysiology markets
- Experience supporting product launches and commercialization activities
- Experience with physician education programs and KOL engagement
- Exposure to pricing, business planning, and financial analysis
Johnson & Johnson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.
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Healthcare Strength — Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
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Retirement Support — Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
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Parental & Family Support — Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.
Johnson & Johnson Insights
What We Do
Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines
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