Marketing Specialist (Digital)

• Full-time, Fixed term 12 month contract with possibility to extent 
• Flexible, hybrid working arrangements
• Paid study leave and subsidies for professional memberships
• Complimentary access to an employee assistance program (EAP) and wellbeing events throughout the year

About Us

The LIV is the state's peak body for lawyers, representing more than 22,000 members. The LIV's purpose is to promote the highest standards of ethical and legal practice, education and service excellence in the practice and administration of law to ensure the community benefits from strong legal representation, effective advocacy and a fair and equitable legal and justice system.

The LIV is a non-profit organisation dedicated to our members and the development, maintenance, and the sustenance of the law for the benefit of the community. 

Position Overview

This role is responsible for planning and delivering end-to-end marketing campaigns to promote the LIV’s products, services and events to members and the wider legal profession.

The Marketing Specialist (Digital) plays a hands-on role in executing multi-channel marketing activity, with a strong focus on digital channels including paid search, email marketing, website content and campaign optimisation. The role works collaboratively with internal stakeholders and external partners to deliver effective campaigns aligned to business objectives and brand standards.

This is a delivery-focused role requiring strong digital capability, sound judgement and the ability to independently manage campaigns from brief through to execution and evaluation.

Key Responsibilities Include:

• Plan, coordinate and deliver integrated, multi-channel marketing campaigns aligned to organisational priorities
• Take ownership of campaign execution from briefing through to delivery, including timelines, approvals and asset development
• Manage and optimise digital campaigns across channels including Google Ads, email marketing, website and landing pages, and social media
• Work with internal teams and external vendors to support digital initiatives, including Google Merchant and Google Ads
• Optimise website content and landing pages to improve user experience, engagement and conversions
• Develop and edit clear, engaging marketing copy across email, web and other channels
• Ensure all campaign content aligns with LIV brand guidelines and style requirements
• Monitor and report on campaign performance, including key metrics such as engagement, traffic and conversions
• Provide practical advice on marketing approaches, channels and campaign execution
  

To be considered, you must demonstrate:

• 5+ years marketing experience
• Experience with CMS and CRM platforms (iMIS desirable but not required)
• Proficient in Microsoft Office, Adobe Suite with basic image editing skills
• Demonstrated experience delivering end-to-end marketing campaigns, particularly across digital channels
• Strong working knowledge of Google Ads, paid digital channels, email marketing platforms (Informz desirable but not required) and website optimisation strategies
• Experience working with external vendors or digital partners
• Ability to interpret campaign performance data and apply insights to improve outcomes
  

The LIV encourages applications from Aboriginal and Torres Strait Islander origin, LGBTIQ+ communities and from diverse cultures, language groups, and people with disabilities.

If you are interested in joining a highly respected membership organisation that values respect, integrity, collaboration, accountability, curiosity and a focus on service excellence, please apply.

How to Apply:

Please include a cover letter, together with your CV.

Applications close 07 August 2026.  

Applications may be considered and interviewed before the closing date.

The position description is available at the link below:

https://www.liv.asn.au/Common/Uploaded%20files/NoIndex/LIV-Careers/Position-Description-Marketing-Specialist-July2026.pdf