Marketing Specialist, Demand Generation

Paradigm –  Marketing Specialist, Demand Generation

Paradigm is a legal-industry leader in cloud-based software with four practice management platforms – PracticePanther, MerusCase, LollyLaw, and Bill4Time – as well as epayments (Headnote) and accounting (TrustBooks) solutions. We empower lawyers across the spectrum of practice areas and business needs. At Paradigm, we are fast-paced, ambitious and unified by a common vision to build the best legal technology products in the world.

We are looking for a motivated, collaborative, and detail-oriented candidate to join our larger Marketing team as a Marketing Specialist, Demand Generation. This role will support our marketing efforts to generate new demand for Paradigm's suite of products while also increasing the lifetime value of our current customer base. In this role, you’ll execute email marketing campaigns, product landing pages, and metric tracking, all while leveraging our automation systems to target high-quality leads and nurture them through the conversion funnel. You will also assist in the optimization of our existing websites and marketing technology stack to increase the efficiency of our marketing efforts to drive revenue growth.

The Marketing Specialist, Demand Generation will function as an integral part of Paradigm’s Marketing team and will report directly to Paradigm’s Demand Generation Manager. This role is fully remote.

We are looking for a passionate self-starter with an aptitude for exceptional communication and follow-up. We’re looking for someone who can hit the ground running and immediately begin adding value to a collaborative and ambitious team. 

What You’ll Own

• Develop cross-channel digital marketing campaigns (email, PPC, display, landing pages) and partner cross-functionally with the Content Marketing team, Product, and Payments Sales to drive new leads and product adoption
• Write high-quality email campaigns to capture new leads and drive them through the buying funnel
• Design compelling landing pages to improve lead conversions, working cross-functionally with the Creative team and third-party agencies 
• Manage the segmentation of audiences and creation of email campaigns in marketing automation platforms
• Provide support in planning and executing paid digital advertising campaigns, including PPC, display, and social media advertising — both with internal and external teams
• Track and report on the performance of marketing campaigns using CRM and ad analytics
• Maintain marketing automation best practices including list management, optimization, and data quality and hygiene
• Develop a deep understanding of brand message and appropriate audiences for all our products

The Successful Candidate in This Role Will Possess:

• Strong written communication skills, with a proven ability to create clear messages that resonate with its intended audience
• Ability to work autonomously, while managing upward to the Demand Generation Manager and other internal stakeholders
• High degree of empathy and ability to put yourself in the shoes of our customers to understand their needs and challenges
• Ability to think strategically and leverage a variety of tactics to achieve measurable goals
• Great people skills and ability to work cross functionally across internal teams to get input and manage deadlines
• Resourcefulness, with ability to achieve results creatively with finite resources

The Qualifications We’re Looking For 

• 1-3 years of experience in a fast-paced, demand generation focused marketing organization, ideally at a SaaS company
• Strong copywriting skills, preferably in the context of SaaS products
• Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively
• Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc) preferred
• Experience with creating and managing email campaigns and email audience segmentation
• Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc)
• Strong verbal communication and organization skills
• Bachelor’s degree in Business Administration, Marketing, Management, Analytics, Economics, Computer Science, or related field

Other Information

• Location: US Remote
• Compensation: Competitive
• Other Benefits: 401k matching, medical, dental and vision healthcare coverage, FSA, competitive PTO, sick days, and holidays
• People First mindset: The guiding principle of our mentality is that the key to success is working with, learning from, and developing exceptional people
• Culture: high-energy, fast-moving, passionate atmosphere 

About Paradigm Inc

Paradigm is a rapidly growing legal technology business that offers a suite of product solutions to allow lawyers to automate their firms, get more done in less time, and focus on what they do best: practicing law.  The business currently includes four leading practice management solutions – PracticePanther, MerusCase, LollyLaw, and Bill4Time – as well as epayments (Headnote) and accounting (TrustBooks) solutions.

Paradigm operates as a single business and team with multiple software solutions.  Our software offerings have the ability to scale in different niches of the market, and the shared resources, talent, and expertise allow us to accelerate growth across the portfolio.  Paradigm will continue to grow each of these platforms organically, while also looking for new acquisitions that can bolster our position as a leading legal technology company.  Paradigm has ~100 employees based in New York, Florida, Washington, California, and other locations across the US.