Aledade is the largest network of independent primary care.
The Role
We are looking for a Marketing Specialist to join the Customer Experience Marketing Team, a strategic function within Growth Marketing focused on improving new customer onboarding, engagement, retention, and churn prevention. This role is essential in executing campaigns and initiatives that create a seamless, personalized, and engaging experience for our clients across hospitals, FQHCs, and private practices.
The Marketing Specialist will help deliver high-impact marketing efforts across digital and offline channels, develop and optimize content tailored to different customer segments, and support the Ambassador and Referral program to drive organic growth through customer advocacy. The ideal candidate is detail-oriented, data-driven, and highly organized, with a passion for enhancing the customer journey and contributing to long-term growth.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
- Project Coordination & Campaign Execution: Partner on the delivery of onboarding, retention, and engagement campaigns across various channels. Manage creative timelines, content coordination, and collaboration with cross-functional teams to ensure campaigns launch on time and align with customer journey milestones.
- Content & Messaging Development: Partner on creating and refining customer-facing content and messaging tailored to segmented audiences. Collaborate with creative, portfolio marketing, and lifecycle teams to ensure communications are relevant, timely, and aligned with brand voice and Aledade experience.
- Performance Monitoring & Optimization: Track and analyze campaign performance metrics (e.g., open rates, engagement, retention trends, churn rates). Identify opportunities for improvement and partner with the team to test, iterate, and enhance campaign effectiveness.
- Program Support – Ambassador & Referral: Support the operations, communications, and promotion of the Ambassador and Referral program. Assist in outreach, logistics, and reporting to strengthen brand advocacy and organic growth.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business or a related degree
- 5+ years of experience in marketing, communications, or related field
Preferred KSA's:
- Proven experience in marketing, especially in onboarding and retention campaigns
- Ability to manage multiple projects, meet deadlines, and collaborate cross-functionally
- Excellent analytical and problem-solving skills
- Ability to work collaboratively within a team environment
- Strong writing and editing skills, with a knack for customer-first messaging
- Experience with campaign execution, email marketing, or lifecycle marketing
- Familiarity with marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud, or similar
- Proven ability to multitask, stay organized and communicate well with other stakeholders
- Advanced communication and writing skills; ability to network with ease
- Healthcare background
- Demonstrated ability to work in a fast-paced environment
- Knowledge of databases/database marketing a plus
- Product management and go-to-market strategy
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
Aledade Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aledade and has not been reviewed or approved by Aledade.
-
Fair & Transparent Compensation — Pay is often characterized as fair or pretty good for the work, with occasional remarks that compensation is among the best experienced in a career.
-
Leave & Time Off Breadth — Time off provisions stand out, including a strong PTO allotment early on and an additional long-tenure sabbatical benefit.
-
Parental & Family Support — Paid parental leave is positioned as a meaningful, broadly applicable benefit for new parents.
Aledade Insights
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
Gallery
